Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Laura McQuarrie — February 26, 2024 — Marketing
References: shadesbyshan & instagram
In celebration of choosing Peach Fuzz as the 2024 Color of the Year, Pantone collaborated with brands to create everything from special edition packs of film to sneakers and smartphones, and now the color authority is releasing The Lip Shine with Shades By Shan Cosmetics. Pantone's first cosmetics brand collaboration for the 2024 Color of the Year spotlights a Women-owned BIPOC cosmetic brand and shares a high-shine gloss infused with nourishing ingredients.
The Pantone x Shades By Shan Lip Shine is made with vegan ingredients like almond, olive and jojoba oil for skin-caring benefits, all the while delivering lasting color and sheen without stickiness.
As an impact-driven cosmetic company, Shades by Shan's core mission aligns with the warmth, positivity and sense of community that comes from a color like Peach Fuzz.
The Pantone x Shades By Shan Lip Shine is made with vegan ingredients like almond, olive and jojoba oil for skin-caring benefits, all the while delivering lasting color and sheen without stickiness.
As an impact-driven cosmetic company, Shades by Shan's core mission aligns with the warmth, positivity and sense of community that comes from a color like Peach Fuzz.
Trend Themes
1. Peach-fuzz Lip Gloss Trend - Exploring the popularity of peach-hued lip glosses inspired by Pantone's Color of the Year collaboration.
2. Vegan Ingredients in Cosmetics Trend - Embracing the use of vegan ingredients in lip gloss formulations for skin-caring benefits and sustainability.
3. Impact-driven Cosmetic Brands Trend - Showcasing the rise of cosmetic brands like Shades By Shan with a mission focused on warmth, community, and inclusivity.
Industry Implications
1. Beauty & Cosmetics Industry - Opportunities for innovative product collaborations and formulations in the beauty industry, catering to changing consumer preferences.
2. Health & Wellness Industry - Potential for growth in the health and wellness industry through the use of nourishing and skin-caring vegan ingredients in cosmetic products.
3. Diversity & Inclusion Industry - Emerging space for promoting diversity and inclusion in the cosmetic industry, highlighting brands with missions focused on community and empowerment.
6.2
Score
Popularity
Activity
Freshness
