Canndescent Offers Premium Cannabis for Specialized Purposes
Mishal Omar — October 24, 2017 — Marketing
References: canndescent & thedieline
Canndescent is a premium cannabis brand that focuses on the specific benefits of each of its strains, rather than having its branding revolve around the name of the strains themselves.
Rather than feauturing names for each of its strains, the brand instead labels its products based on their intended effects. These include Calm, Cruise, Create, Connect, and Charge. The products are offered in small glass jars or in joint form, and can also come in labeled boxes that include rolling papers, and organic hemp wick matches.
The cannabis strains offered by Canndescent are grown with purified water and organic pest management, have customized environments by stage for each individual strain, are cured for over 30 days and are trimmed by hand, but without ever being physically touched by producers.
Rather than feauturing names for each of its strains, the brand instead labels its products based on their intended effects. These include Calm, Cruise, Create, Connect, and Charge. The products are offered in small glass jars or in joint form, and can also come in labeled boxes that include rolling papers, and organic hemp wick matches.
The cannabis strains offered by Canndescent are grown with purified water and organic pest management, have customized environments by stage for each individual strain, are cured for over 30 days and are trimmed by hand, but without ever being physically touched by producers.
Trend Themes
1. Effect-focused Cannabis Brands - Creating specialized cannabis strains with specific intended effects to differentiate from traditional strain-named branding.
2. Purified Cannabis Growing Processes - Using purified water and organic pest management to grow cannabis in customized environments to create high-quality products.
3. Elevated Cannabis Experience Packaging - Offering an elevated cannabis experience through unique packaging, such as labeled boxes with rolling papers and organic hemp wick matches.
Industry Implications
1. Cannabis - Creating specialized cannabis brands with unique growing processes and packaging to differentiate from traditional cannabis products.
2. Packaging - Opportunities to innovate and create unique packaging for cannabis products.
3. Agriculture - Incorporating purified water and organic pest management into growing processes of other agricultural products to create high-quality, sustainable products.
6.5
Score
Popularity
Activity
Freshness
