This New MAC Collection Was Created with Robert Lee Morris
Riley von Niessen — October 19, 2017 — Fashion
References: maccosmetics & popsugar
In time for the upcoming holiday season, a new MAC collection was launched, which was made in collaboration with renowned jeweler and sculptor Robert Lee Morris.
The vision of the jeweler is made clear throughout the collection, especially when it comes to the elegant packaging that it boasts. For example, the compacts in the collection have a subtly sparkling gold finish to them, while the brushes that are offered have beautiful matte black handles and cream white bristles. Similar to the brushes, the various shades of lipstick boast black exteriors, which have a modern rectangular shape and gold lettering decorating them. With this combination, the new Robert Lee Morris and MAC collection has a timelessly futuristic aesthetic to it, making it one that consumers will be eager to display on their vanities.
The vision of the jeweler is made clear throughout the collection, especially when it comes to the elegant packaging that it boasts. For example, the compacts in the collection have a subtly sparkling gold finish to them, while the brushes that are offered have beautiful matte black handles and cream white bristles. Similar to the brushes, the various shades of lipstick boast black exteriors, which have a modern rectangular shape and gold lettering decorating them. With this combination, the new Robert Lee Morris and MAC collection has a timelessly futuristic aesthetic to it, making it one that consumers will be eager to display on their vanities.
Trend Themes
1. Jewelry-inspired Beauty Collections - As jewelry and beauty continue to be converging industries, there's an opportunity for cosmetics firms to collaborate with jewelers to create a range of beauty products that reflect their taste.
2. Designer Packaging - Creating personalized packaging and display for beauty collections, especially those in collaboration with jewelry designers or brands, is an innovation opportunity for the beauty industry.
3. Timelessly Futuristic Aesthetics - The merging of classic looks with futuristic design cues, a 'timelessly futuristic' styling such as in the Robert Lee Morris-MAC collection, may inspire further innovations in the beauty industry.
Industry Implications
1. Beauty - As evidenced by the collaboration between jewelry designer Robert Lee Morris and MAC, the beauty industry can improve and remain fresh by exploring synergies with other converging industries such as fashion and accessories.
2. Fashion - Fashion and beauty have always gone hand in hand, and with this trend, the two sectors can work together for a range of designer makeup collections that reflect their distinctive styles and brand identities.
3. Jewelry - Jewelry designers can extend their expertise and creativity in fashion accessories to the beauty world by collaborating with cosmetics firms to design jewelry-inspired packaging and displays for makeup collections.
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