Brandless Has Added 15 New Beauty Products to Its Affordable Line
Ellen Smith — October 12, 2017 — Business
Brandless, a San Francisco-based startup which offers consumers minimalist and affordable household products has announced the addition of a beauty essential line.
The beauty essential line will consist of feminine hygiene products, mouthwash, shampoo, facial cleansers, body wash and more. The company's philosophy is rooted in accessibility, and aims to offer high quality products at fair prices, even in the emerging popularity of 'clean beauty.' Rachael Vegas, Brandless' Chief Merchant claims that the brand's clean products can resonate with everyone, namely "people who haven’t been able to afford products that align so closely to their values in the past"
Priced at just $3, this disruptive online retailer's products are toxin-free, and are sold at cost. The brand avoids the traditional industry markups by eliminating branding and expensive marketing efforts.
The beauty essential line will consist of feminine hygiene products, mouthwash, shampoo, facial cleansers, body wash and more. The company's philosophy is rooted in accessibility, and aims to offer high quality products at fair prices, even in the emerging popularity of 'clean beauty.' Rachael Vegas, Brandless' Chief Merchant claims that the brand's clean products can resonate with everyone, namely "people who haven’t been able to afford products that align so closely to their values in the past"
Priced at just $3, this disruptive online retailer's products are toxin-free, and are sold at cost. The brand avoids the traditional industry markups by eliminating branding and expensive marketing efforts.
Trend Themes
1. Affordable Beauty Products - Brandless is disrupting the beauty industry by offering a line of affordable beauty products that are high quality and accessible to a wider consumer base.
2. Clean Beauty - Brandless is tapping into the clean beauty trend by offering toxin-free beauty products at fair prices, making clean beauty accessible to more consumers.
3. Minimalist Packaging - Brandless is disrupting the branding and marketing-heavy beauty industry by offering minimalist packaged products at cost, removing the traditional markups.
Industry Implications
1. E-commerce - Brandless' online platform is disrupting the traditional retail model by offering affordable beauty products directly to consumers.
2. Beauty and Personal Care - Brandless is disrupting the beauty and personal care industry with their affordable and high-quality beauty products, challenging traditional brands and price points.
3. Sustainable Consumer Goods - Brandless' philosophy of offering high-quality, toxin-free beauty products at fair prices aligns with the growing demand for sustainable consumer goods, disrupting the industry with their accessible offerings.
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