Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Ellen Smith — November 6, 2023 — Tech
References: retrospekt & designtaxi
Wisconsin-based product design studio, Retrospekt, has partnered with Sanrio on a nostalgic Hello Kitty release known as the "Strawberry Kawaii" collection. This collaboration plays to the timeless appeal of Hello Kitty with a modern twist, offering a Polaroid 600 instant camera and a portable cassette player, both featuring the iconic Hello Kitty design.
The Polaroid camera boasts a strawberry milkshake-inspired appearance, incorporating a white and pink color scheme, official Hello Kitty graphics, and Japanese hiragana characters with phrases like "Hello Kitty" and "Kawaii." What sets it apart is the use of refurbished vintage Polaroid internal components from the 80s and 90s, which have been restored and integrated onto the exterior.
Additionally, the collection includes a CP-81 portable cassette player for a nostalgic tape experience, complete with Hello Kitty-themed headphones.
Image Credit: Retrospekt
The Polaroid camera boasts a strawberry milkshake-inspired appearance, incorporating a white and pink color scheme, official Hello Kitty graphics, and Japanese hiragana characters with phrases like "Hello Kitty" and "Kawaii." What sets it apart is the use of refurbished vintage Polaroid internal components from the 80s and 90s, which have been restored and integrated onto the exterior.
Additionally, the collection includes a CP-81 portable cassette player for a nostalgic tape experience, complete with Hello Kitty-themed headphones.
Image Credit: Retrospekt
Trend Themes
1. Nostalgic Camera Collections - Retrospekt's Hello Kitty 'Strawberry Kawaii' collection taps into the enduring appeal of nostalgia, presenting an opportunity to create camera collections with a vintage twist.
2. Iconic Design Collaborations - Partnerships like the one between Retrospekt and Sanrio unleash the potential for iconic design collaborations that blend classic characters with modern aesthetics.
3. Refurbished Vintage Technology - The use of restored vintage Polaroid components in Retrospekt's camera offers a disruptive innovation opportunity for the integration of old and new technology in consumer electronics.
Industry Implications
1. Product Design - The collaboration between Retrospekt and Sanrio highlights the product design industry's potential to create unique and nostalgic collections that resonate with consumers.
2. Consumer Electronics - The incorporation of refurbished vintage Polaroid components in Retrospekt's camera presents an opportunity for disruptive innovation in the consumer electronics sector, blending retro aesthetics with modern functionality.
3. Entertainment Licensing - Partnerships between product design studios and entertainment brands, like Retrospekt and Sanrio, open up avenues for disruptive innovation in the entertainment licensing industry by combining iconic characters with new products.
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