Bath and Body Works' Single Wick Candles Embrace Mystical Themes
Laura McQuarrie — October 17, 2017 — Art & Design
References: bathandbodyworks & twitter
'Peace Potion,' 'Love Tonic' and 'Healing Spell' are some of the names of Bath and Body Works' newest single wick candles, each of which is packaged with branding that includes an image of a colorful crystal. These scented candles are made with natural oils and are packaged in dark glass jars that remind of age-old apothecary remedies.
To draw attention to their use of natural ingredients, many brands are favoring mythical and magical branding that speaks to a consumer's desire to indulge in preventative wellness that boasts aesthetic and healing benefits for the mind and body. Like Bath and Body Works, other brands are leveraging the metaphysical properties of crystals to help consumers amplify creativity, romance or self-care in their lives.
To draw attention to their use of natural ingredients, many brands are favoring mythical and magical branding that speaks to a consumer's desire to indulge in preventative wellness that boasts aesthetic and healing benefits for the mind and body. Like Bath and Body Works, other brands are leveraging the metaphysical properties of crystals to help consumers amplify creativity, romance or self-care in their lives.
Trend Themes
1. Mythical Branding - Brands are favoring mythical and magical branding to appeal to consumers' desire for preventative wellness and aesthetic and healing benefits.
2. Natural Ingredients - Brands are drawing attention to their use of natural ingredients to cater to consumer preferences for wellness and sustainability.
3. Metaphysical Integration - Brands are leveraging the metaphysical properties of crystals to enhance creativity, romance, and self-care experiences for consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can utilize mythical branding and natural ingredients to create innovative products that align with wellness and sustainability trends.
2. Home Decor - The home decor industry can incorporate metaphysical integration by using crystals as design elements to enhance the ambiance and energy of living spaces.
3. Wellness and Self-care - The wellness and self-care industry can explore the use of crystals as tools for enhancing mindfulness and promoting holistic well-being among consumers.
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