The Big Wheel of Sexy from Glamglow Embodies Playful Packaging
Laura McQuarrie — October 24, 2017 — Fashion
References: sephora & refinery29
The Big Wheel of Sexy is a new product from GlamGlow that makes it possible for consumers to purchase a range of the brand's best-selling beauty products in bulk, alongside collectible, playful packaging.
The skincare set contains an array of masks for clearing, hydrating, firming and treating the face overnight, as well as a matte lip treatment and a moisturizer. The majority of the products are packaged into pots, each of which has its own seat on the highly giftable, limited-edition carnival-inspired cosmetic packaging design.
To make the experience of unboxing and using personal care and beauty products all the more entertaining, a number of brands are creating playful packaging designs that include functional game show-like wheels, elements of pinball machines and colorful kaleidoscopes.
The skincare set contains an array of masks for clearing, hydrating, firming and treating the face overnight, as well as a matte lip treatment and a moisturizer. The majority of the products are packaged into pots, each of which has its own seat on the highly giftable, limited-edition carnival-inspired cosmetic packaging design.
To make the experience of unboxing and using personal care and beauty products all the more entertaining, a number of brands are creating playful packaging designs that include functional game show-like wheels, elements of pinball machines and colorful kaleidoscopes.
Trend Themes
1. Playful Packaging - Investing in playful packaging designs that include functional game show-like wheels, elements of pinball machines and colorful kaleidoscopes can enhance user experiences.
2. Bulk Packaging - Creating bulk sets of popular beauty products alongside collectible, playful packaging can boost sales and foster brand loyalty.
3. Skincare Products in Pots - Packaging skin care products in pots with their own seats on collectible, playful packaging can make for a highly giftable, limited-edition experience.
Industry Implications
1. Personal Care - Personal care brands can leverage playful packaging and bulk sets to stand out in a crowded market and enhance user experiences.
2. Cosmetics - Cosmetics brands can differentiate themselves from competitors by offering collectible packaging with their popular beauty products in bulk.
3. Gift/novelty - Gift and novelty industries can partner with personal care and cosmetics brands to create exclusive, limited-edition collectible packaging designs to appeal to consumers looking for unique gift ideas.
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