Clear Lam's PrimaPak System is a Thin Resealable Film
Joey Haar — October 23, 2017 — Art & Design
References: clearlam & packagingdigest
Clear Lam's PrimaPak system is a novel form that can hold many different types of food products, making it a versatile packaging style for many different food industries. The packaging features a thin, reseable film that keeps food fresh for longer periods of time and prevents consumers from having to eat everything in the package in a single sitting.
Clear Lam suggests many different types of foods for the PrimaPak packaging. These include fresh-sliced fruit, candy bars, disinfectant wipes, fresh pasta, and snacks like trail mix or pretzels.
The benefit of PrimaPak over other resealable films is that it can be made substantial enough to stand on its own, so the packaging itself can stand upright or serve as a bowl. For example, Clear Lam suggests using PrimaPak for single-serving cereal bowls for children (and, more likely, their parents) who are in a rush in the morning.
Clear Lam suggests many different types of foods for the PrimaPak packaging. These include fresh-sliced fruit, candy bars, disinfectant wipes, fresh pasta, and snacks like trail mix or pretzels.
The benefit of PrimaPak over other resealable films is that it can be made substantial enough to stand on its own, so the packaging itself can stand upright or serve as a bowl. For example, Clear Lam suggests using PrimaPak for single-serving cereal bowls for children (and, more likely, their parents) who are in a rush in the morning.
Trend Themes
1. Versatile Packaging - The unique design of Clear Lam's PrimaPak system offers a disruptive innovation opportunity in the food packaging industry by providing a versatile packaging style that can hold many different types of food products.
2. Resealable Film - Clear Lam's PrimaPak system provides a disruptive innovation opportunity in the food packaging industry by using thin, resealable film that keeps food fresh for longer periods of time and prevents consumers from having to eat everything in the package in a single sitting.
3. Single-serving Packaging - Clear Lam's PrimaPak system presents a disruptive innovation opportunity for the food packaging industry by offering single-serving cereal bowls for children, providing an easy and convenient breakfast option for busy parents.
Industry Implications
1. Food Packaging - Clear Lam's PrimaPak system offers disruptive innovation opportunities in the food packaging industry by providing a unique design that can hold different types of food products, use resealable film and offer single-serving packaging for convenience.
2. Candy and Snacks - Clear Lam's PrimaPak system presents a disruptive innovation opportunity in the candy and snacks industry by offering a thin, resealable film that can be used for packaging, keeping food fresh for long periods of time and serving as a bowl that stands on its own.
3. Personal Care Products - Clear Lam's PrimaPak system offers disruptive innovation opportunities in the personal care products industry by providing resealable film packaging that is convenient and easy to use, keeping personal care products fresh and preventing leakage.
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