In order to mark Mother's Day this year, brands are stepping up with fun incentives and product inventions for moms and their young or adult kids to enjoy. Some of these fun initiatives include mom-and-child dinner events, cooking classes, crafting sessions and even scavenger hunts, which encourage bonding over an activity.
New products that were created in honor of Mother's Day this year include the KD8 Floral EXT Edition sneaker from Nike, personalized holiday-themed jars from Marmite and a chicken bucket from KFC that can be used to record a heartfelt message to mom. As Mother's Day gifts, these items make fantastic collectible keepsakes that will forever hold sentimental value.
One of the most outrageous examples of Mother's Day marketing from this year includes a stunt from Groupon, which promises to create a 3D-printed replica of a person for a payment of $30,000.
22 Mother's Day Promotions
From Mother-Baby Dining Events to Maternal Ice Cream Flavors:
Laura McQuarrie — May 7, 2016 — Marketing
22
Personalized Mother's Day Boxes
The Little Flower Soap Co Offers Custom Beauty Subscription Kits
21
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
20
Mother-Daughter Tea Parties
The Eloise at the Plaza Event is Intended for Mothers and Their Kids
19
Mother's Day Gift Sets
The 1-800-Flowers Gift Set Includes a Mix of Roses and High-End Makeup
18
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
17
Mom-Celebrating Sneakers
The Nike KD8 Floral EXT Edition is Made for Mother's Day
16
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
15
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
14
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
13
Historical Mother's Day Parties
This Mother's Day Soirée Takes Guests Back to the Roaring Twenties
12
Mother's Day Cooking Classes
This Event Teaches Moms and Their Children How to Make Brunch
11
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
10
Car-Coloring Advertisements
This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
9
Maternal Ice Cream Flavors
Baskin-Robbins' Mom's Makin' Cookies Ice Cream Celebrates Mother's Day
8
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
7
Mother's Day Zoo Events
The Toronto Zoo is Celebrating Moms of the Human and Animal Variety
6
Heartfelt Message Galleries
Pandora Jewelry Created a Mother-Daughter Experience for Mother's Day
5
Mother-Baby Dining Events
'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
4
Mother's Day Crafting Classes
This Art Class Gives Kids a Fun Way to Celebrate Mother's Day
3
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
2
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
1
Motherly Photography Videos
Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
On-Demand Organic Kids Meals
Postmates is Delivering Limited-Time Erewhon Kids Meals
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Resealable Fast Food Buckets
KFC Bucket Ware is a Microwave-Safe, Freezer-Friendly Container
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Complimentary Frozen Treat Promotions
This Dairy Queen National Ice Cream Day Deal is Delicious
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Low-Cost QSR Anniversary Meals
The Burger King $6 Birthday Meal Marks the Brand's 70th Anniversary
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Senior-Inspired QSR Treats
McDonald's Grandma McFlurry Has Ice Cream, Candy and More
Fun Insurance Policies
M&M's Ice Cream & Lemonade are Protecting Summer Parties with "Funsurance"
Free Ice Cream Promotions
Kroger is Celebrating the Start of Summer by Giving Away 45,000 Pints
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Munchies-Themed QSR Menus
Popeyes Munchies Menu is Launching for a Few Days Only
Celebratory Family Menus
KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Brunch Cocktail Kits
Jimmy John's & Zing Zang Assembled a Brunch in a Cup Kit for Mother's Day
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Customizable Mother's Day Teas
Dream Tea's The Mother's Day Blend Boasts a Personalized Option
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Evening Milkshake Promotions
Sonic is Launching a Half Price Shakes Promotion for the Summer
Floral Springtime Ice Creams
The Flowers Series by Salt & Straw Shares Garden-Fresh Flavors in May
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Teacher-Friendly Restaurant Promotions
THI Fridays Marked Teacher Appreciation Day This Year
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Margarita-Celebrating Snapback Hats
Mexican Sugar is Selling Margarita Merch on February 22
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Mini Mother's Day Donutes
Krispy Kreme's New Minis for Mom Collection Features Bite-sized Treats
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Fried Chicken Anime Promotions
The KFC Pokémon Promotion is Running in China
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Whimsical Movie Diner Menus
This New IHOP Menu Celebrates the Upcoming IF Movie
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Sponsored Post-Birth Meals
Grubhub's Special Delivery Treats New Moms to the Meal They Dreamed of
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Retro Pricing Pizza Promotions
This &pizza Birthday Promotion Brings Back Prices From 2012
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Delectable Cookie Debuts
Edible Arrangements Unveils a Cookie Line with Fixed and Rotating Options
Complimentary Donut QSR Promotions
Krispy Kreme and McDonald's Announced a New Promotion
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Food Delivery Miami Raffles
Doordash is Offering Summer of DashPass for the 5th Time
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Floral Cookie Gift Boxes
The Sugar Plum Happy Mother's Day Chocolate Collection Box is Charming
Fortune Cookie Flower Bouquets
P.F. Chang's Created a Heartfelt, Funny & Edible Mother's Day Gift
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Valentine's Family Matching Apparel
These Mother Daughter Matching Outfits from PatPat are Festive
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Back-to-School Smoothie Promotions
This Smoothie King Promotion Offers Kids a Free Refreshment
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Branded Dairy Recipes
Dairy Farmers of Ontario Reveals New Dairy Stats and Meal Ideas
Artisanal Mom-Approved Chocolates
The Mother’s Day 16-Piece Truffle Collection is Indulgent
Mom-Friendly Hotel Programming
Hotel X Toronto is Hosting Fun Activities for Mother’s Day Weekend
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Valentine’s Day Dinner Series
Shake Shack’s Debuts the 'Love Shack' Menu for Valentine's Day
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Free Ice Cream Promotions
Marble Slab is Offering Free Ice Cream to Help with Back-to-School
Celebratory QSR Dessert Offerings
McDonald's UK Releases Three Dessert Items for 50th Anniversary
Comforting Soft-Serve Desserts
McDonald's Grandma McFlurry Inspires Connection & Champions Family
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Teatime-Themed Retailer Promotions
The Asda Afternoon Tea Week Promotion Has Deals From £1.75
Indulgent Mother's Day Donuts
The Pinkbox Doughnuts Mother’s Day Donuts Come in Over 12 Varieties
Playful Dinner-Inspired Challenges
Mrs. T's Pierogies Has Launched the Go-Fun-Me Challenge
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Tax-Themed QSR Promotions
The Krystal Tax Day BOGO Offer Provides Complimentary Burgers
Munchies-Themed Holiday Promotions
Cheba Hut Nugsgiving Celebrates the Brand's Sandwiches
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Valentine's Day Restaurant Games
Hooters Game of Love Promotion Offers Freebies and Discounts
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Festive Holiday Meal Menus
The Honey Baked Ham Company Has Launched its Holiday Menu
Heart-Break Dumpling Promotions
P.F. Chang's Introduces a Unique Promotion for February
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Camping Ice Cream Promotions
Dometic's First Night Out Entices New Campers to Get Outdoors
Doughnut Day Beverage Promotions
Dunkin' Celebrates National Doughnut Day with a New Promotion
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Money-Saving Holiday Meal Deals
The Kroger Freshgiving Meal Feeds 10 for Less Than $5 Each
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comforting QSR Menu Promotions
Popeyes Sunday Scaries Menu Supports Students and Professionals
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Cost-Conscious Holiday Meal Deals
The Target 2024 Thanksgiving Meal Deal Prioritizes Cost Savings
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Mom-Centric Floral Arrangements
JTV® Teams Up with Bouquet Box for Mother's Day
Airline Employee Nursing Kits
AirAsia Debuts a New Nursing Cover as Part of Its Moms-on-duty Kit
Mother's Day Pop-Up Events
Robson Street Business Association Teams Up with Inky’s Flower Truck
Digital Holiday QSR Deals
Krystal Krystalmas Deals are Launching for the Holiday Season
Mother's Day Bakery Menus
The TOUS les JOURS Mother’s Day Menu is Expansive
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Romantic Cake Collections
TOUS les JOURS' New ‘Sweets for My Sweetheart’ Menu is Nearly Here
Complimentary QSR Item Events
The Jack in the Box 24 Days of Jackmas Promotion Arrives in December
Mom-Inspired Rap Generators
MamaRap Creates Raps for Your Mom for Mother's Day and Beyond
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Ready-to-Serve Easter Meals
California Pizza Kitchen Has Added Ready-to-Serve Family Meals
Remixed Holiday Diner Dishes
These IHOP Holiday Meals Come in Two Limited-Edition Varieties
Maternal Healthcare Capsules
CARiNG Pharmacy Celebrates 30 Years with Launch of 'Mom & Cutie' Line
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Complimentary Chicken Sandwich Promotions
ChickQueen Gears Up to Open Its Restaurant in Markham
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Mother's Day-Themed Cocktail Recipes
Seagram's Escapes Presents a Delightful Cocktail Recipe
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products