JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
Laura McQuarrie — May 3, 2016 — Marketing
For Mother's Day this year, JetBlue set up a fun stunt called 'FlyBabies.'
It can be extremely frustrating for a mother to travel with a fussy infant, as well as others on a flight who don't appreciate being disturbed. In order to transform the sounds of a crying baby from a dreaded sound into something to look forward to, JetBlue announced that on one special flight from New York City to California, passengers would receive 25% off their next JetBlue flight every time a baby cries. This means that if an infant were to cry four times during a flight, travelers would be treated to a free round-trip ticket for their next flight booked through JetBlue.
This incentive quickly got people on the flight clapping every time a baby cried, successfully turning a negative into a positive.
It can be extremely frustrating for a mother to travel with a fussy infant, as well as others on a flight who don't appreciate being disturbed. In order to transform the sounds of a crying baby from a dreaded sound into something to look forward to, JetBlue announced that on one special flight from New York City to California, passengers would receive 25% off their next JetBlue flight every time a baby cries. This means that if an infant were to cry four times during a flight, travelers would be treated to a free round-trip ticket for their next flight booked through JetBlue.
This incentive quickly got people on the flight clapping every time a baby cried, successfully turning a negative into a positive.
Trend Themes
1. Incentivized Experience - Creating a positive experience and incentivizing certain behaviors can lead to increased satisfaction and loyalty from customers.
2. Emotional Marketing - Using emotions, such as empathy and humor, in marketing campaigns can create a strong connection between the brand and the customer.
3. Experiential Marketing - Creating unique and memorable experiences for customers can increase brand awareness and loyalty.
Industry Implications
1. Airlines - Incentivizing positive behaviors and experiences, such as JetBlue's FlyBabies, can improve the overall travel experience for customers and create brand loyalty.
2. Hospitality - Using emotional marketing, such as empathy and humor, can create a positive and memorable experience for guests, leading to increased satisfaction and brand loyalty.
3. Consumer Goods - Experiential marketing, such as creating unique and memorable experiences for customers, can increase brand awareness and loyalty, and enhance the overall customer experience, as seen in JetBlue's FlyBabies campaign.
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