'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
Laura McQuarrie — May 6, 2016 — Life-Stages
References: presidentschoice & marketingmag
Most people in Toronto are familiar with Winterlicious and Summerlicious as two major culinary events, but Loblaws' President's Choice brand is introducing its own spring event called 'Babylicious.'
The event includes a lunch and dinner menu that's been specifically put together for the enjoyment of mothers and their babies; this includes items like corn puff appetizers, strained pea entrées and a fruity baby food pouch for dessert. All of these items come from the PC Organics line.
Babylicious is being hosted at some of Toronto's most famed restaurants, including Cibo, Cluny and Gusto 101, which will be outfitted with high chairs, bathroom change stations and kid-friendly feeding utensils. The special mom-and-baby dining event is being hosted before and after Mother's Day in Toronto, which should provide plenty of mother-baby bonding time.
The event includes a lunch and dinner menu that's been specifically put together for the enjoyment of mothers and their babies; this includes items like corn puff appetizers, strained pea entrées and a fruity baby food pouch for dessert. All of these items come from the PC Organics line.
Babylicious is being hosted at some of Toronto's most famed restaurants, including Cibo, Cluny and Gusto 101, which will be outfitted with high chairs, bathroom change stations and kid-friendly feeding utensils. The special mom-and-baby dining event is being hosted before and after Mother's Day in Toronto, which should provide plenty of mother-baby bonding time.
Trend Themes
1. Mother-baby Dining Events - Opportunity to create specialized dining experiences for mothers and their babies, catering to their unique needs and preferences.
2. Specialized Child-friendly Menus - Potential to develop menus specifically designed for babies and young children, offering nutritious and appealing options.
3. Organic Baby Food Market - Disruptive innovation opportunity in the organic baby food market, providing healthy and high-quality choices for parents.
Industry Implications
1. Restaurant and Food Service - Opportunity for restaurants to create family-friendly dining experiences by offering mother-baby dining events and specialized menus.
2. Baby and Childcare Industry - Potential for companies in the childcare industry to develop products and services tailored to the needs of mothers and babies during dining experiences.
3. Organic Food Industry - Disruption opportunity for the organic food industry to expand its offerings by tapping into the growing demand for organic baby food products.
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