Baskin-Robbins' Mom's Makin' Cookies Ice Cream Celebrates Mother's Day
Katherine Pendrill — May 3, 2016 — Lifestyle
References: baskinrobbins & brandeating
With Mother's Day just around the corner, Baskin-Robbins is bringing back its Mom's Makin' Cookies ice cream flavor. Appropriately designated as the Flavor of the Month, the new ice cream puts a delicious spin on an iconic treat.
The Mom's Makin' Cookies flavor is a twist on the chain's existing cookie dough ice cream. The new version features brown sugar-flavored ice cream combined with chocolate-flavored chips, chocolate chip cookie bits and a ribbon of cookie dough batter. To coincide with the maternal theme, Baskin-Robbins is also offering a discount on any cakes ordered before Mother's Day.
While Mom's Makin' Cookies will be available beyond Mother's Day, the return of the tasty ice cream flavor to the Baskin-Robbins menu gives consumers the perfect excuse to indulge in something sweet.
The Mom's Makin' Cookies flavor is a twist on the chain's existing cookie dough ice cream. The new version features brown sugar-flavored ice cream combined with chocolate-flavored chips, chocolate chip cookie bits and a ribbon of cookie dough batter. To coincide with the maternal theme, Baskin-Robbins is also offering a discount on any cakes ordered before Mother's Day.
While Mom's Makin' Cookies will be available beyond Mother's Day, the return of the tasty ice cream flavor to the Baskin-Robbins menu gives consumers the perfect excuse to indulge in something sweet.
Trend Themes
1. Maternal-themed Flavors - Creating specialty food and beverages that celebrate motherhood can be a successful trend, tapping into the emotional connection between mothers and their families.
2. Limited Time Offer Ice Cream Flavors - Offering exclusive and seasonal flavors can drive short-term sales and awareness of a company's brand, creating a sense of urgency among consumers to try them.
3. Discounted Cakes for Special Occasions - Providing discounts for custom cakes during special occasions like Mother's Day can incentivize customers to purchase customized desserts and increase loyalty.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can create similar limited-time flavors and related products to boost sales, build brand recognition and loyalty among customers.
2. Retail and E-commerce - Businesses in retail and e-commerce industries can partner with food and beverage companies for cross-promotion and limited-time offerings of exclusive products for special occasions such as Mother's Day.
3. Hospitality and Catering - Companies specializing in event planning, catering, and hospitality can leverage special promotions on desserts and cakes for special occasions to increase sales and customer loyalty.
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