Jimmy John's & Zing Zang Assembled a Brunch in a Cup Kit for Mother's Day
Laura McQuarrie — May 7, 2024 — Lifestyle
References: stories.inspirebrands
Many sons and daughters are gifting brunch baskets for Mother's Day and for moms who love savory cocktails at brunch, Jimmy John’s and Zing Zang put together a Brunch in a Cup Kit.
To kick off the launch of their new limited-edition Jimmy Pickle Bloody Mary Mix, Jimmy John’s and Zing Zang curated a kit that includes a custom glass, a Bloody Mary recipe and a large-scale skewer to hold a Jimmy John’s sandwich and a pickle as an over-the-top garnish. The kit also contains a Jimmy John’s gift card to purchase the sandwich and infuse Mother's Day brunch with both flavor and memories.
The Jimmy Pickle Bloody Mary Mix uniquely enhances Zing Zang’s award-winning Bloody Mary mix with tangy, briny Jimmy John’s pickle juice.
To kick off the launch of their new limited-edition Jimmy Pickle Bloody Mary Mix, Jimmy John’s and Zing Zang curated a kit that includes a custom glass, a Bloody Mary recipe and a large-scale skewer to hold a Jimmy John’s sandwich and a pickle as an over-the-top garnish. The kit also contains a Jimmy John’s gift card to purchase the sandwich and infuse Mother's Day brunch with both flavor and memories.
The Jimmy Pickle Bloody Mary Mix uniquely enhances Zing Zang’s award-winning Bloody Mary mix with tangy, briny Jimmy John’s pickle juice.
Trend Themes
1. Custom-branded Kits - A rise in custom-branded kits provides unique gifting experiences for special occasions.
2. Collaborative Product Launches - Collaborative product launches between food and beverage brands offer innovative and flavorful experiences.
3. Personalized Cocktail Mixes - The trend of personalized cocktail mixes caters to individual flavor preferences and creativity.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there is a growing demand for experiential and branded products.
2. Hospitality - The hospitality sector can explore partnerships for curated experiences that enhance customer engagement.
3. E-commerce - E-commerce platforms have opportunities to expand offerings with customizable and collaborative products.
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