Dometic's First Night Out Entices New Campers to Get Outdoors
Laura McQuarrie — July 19, 2024 — Lifestyle
References: dometic
According to survey results from consumer research company Strat7 46% of Americans ages 18 to 75 haven't spent a single night camping outdoors—and outdoor tech solutions provider Dometic wants to change this with the First Night Out promotion.
In preparation for National Ice Cream Day in July and to celebrate the release of its portable new CFX2 ice-free electric cooler, Dometic teamed up with McConnell's Fine Ice Creams. The partnering brands are giving away 1,000 pints of Cookies & Cream: Night Out Edition with rich and chewy dark chocolate cookie pieces to entice people to enjoy a sweet snack under the stars. To keep the ice cream perfectly chilled, Dometic is also giving new and seasoned outdoor enthusiasts the chance to win a CFX2 electric cooler of their own.
In preparation for National Ice Cream Day in July and to celebrate the release of its portable new CFX2 ice-free electric cooler, Dometic teamed up with McConnell's Fine Ice Creams. The partnering brands are giving away 1,000 pints of Cookies & Cream: Night Out Edition with rich and chewy dark chocolate cookie pieces to entice people to enjoy a sweet snack under the stars. To keep the ice cream perfectly chilled, Dometic is also giving new and seasoned outdoor enthusiasts the chance to win a CFX2 electric cooler of their own.
Trend Themes
1. Portable Electric Coolers - Advancements in electric coolers are revolutionizing outdoor experiences by eliminating the need for ice, allowing for longer trips without compromising on fresh food and beverages.
2. Collaborative Promotions - Brands collaborating for promotional events like ice cream giveaways are finding new ways to entice potential customers and enhance their outdoor activities.
3. Outdoor Leisure Campaigns - Campaigns designed to encourage outdoor activities through enticing incentives, like National Ice Cream Day promotions, are drawing in consumers who may have never considered camping before.
Industry Implications
1. Outdoor Recreation Equipment - The outdoor recreation equipment industry is being transformed by innovations such as portable electric coolers that make camping more comfortable and accessible.
2. Food and Beverage - Food and beverage companies are increasingly partnering with outdoor recreation brands to create unique experiences that can drive product interest and sales.
3. Consumer Electronics - Consumer electronics continue to evolve with products like the CFX2 cooler, integrating advanced technologies to enhance user convenience and outdoor capabilities.
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