M&M's Ice Cream & Lemonade are Protecting Summer Parties with "Funsurance"
Laura McQuarrie — July 17, 2024 — Marketing
References: mmsicecreamfunsurance & morningstar
Unexpected weather, late deliveries and mishandled cakes are just some of the mishaps that could derail a birthday party, and to keep joyful occasions joyful, M&M's is preventing chaotic disappointments this summer by offering "Funsurance."
In partnership with next-gen digital insurance company Lemonade, M&M's Ice Cream is protecting summer birthday celebrations with Funsurance. From July 17th to August 10th, consumers who purchase M&M's Ice Cream Cookie Sandwiches and experience fun intrusions can enter for a chance to be one of the 25 lucky winners chosen at random to get $250.
In the event of popped balloons, forgotten pizza deliveries or postponed pool parties, eligible partiers can file their claim online with Funsurance to win back the fun they lost and make happy new memories.
In partnership with next-gen digital insurance company Lemonade, M&M's Ice Cream is protecting summer birthday celebrations with Funsurance. From July 17th to August 10th, consumers who purchase M&M's Ice Cream Cookie Sandwiches and experience fun intrusions can enter for a chance to be one of the 25 lucky winners chosen at random to get $250.
In the event of popped balloons, forgotten pizza deliveries or postponed pool parties, eligible partiers can file their claim online with Funsurance to win back the fun they lost and make happy new memories.
Trend Themes
1. Event Protection Plans - Emerging trends in event protection schemes cater to consumers seeking reassurance for their planned celebrations.
2. Food Brand Collaborations - Innovative partnerships between food brands and digital service providers create unique, value-added consumer experiences.
3. Experience-based Rewards - Businesses offering compensation for disrupted experiences capitalize on consumers' desire for guaranteed enjoyment.
Industry Implications
1. Insurance - The insurance industry is diversifying with creative policy offerings tailored to specific, short-term needs of consumers.
2. Food & Beverage - Food and beverage companies are evolving by incorporating service-based offerings to enhance consumer satisfaction.
3. Event Planning - The event planning sector is seeing opportunities to integrate risk management solutions for more resilient celebrations.
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