KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Laura McQuarrie — May 6, 2024 — Marketing
To help the families celebrate Mother's Day, KFC partnered with KFC fan Chrissy Teigen to create the "real-talk" Mother's Day menu. These special meals can be claimed for a limited time to nourish the whole family and give moms what they really crave: peace, quiet and appreciation.
Curated meal options include the Give Mom Some Tender Lovin' Time Off Meal, the Dad's in Charge of Dinner Meal and the 12 pc. Recipe for R&R Meal. Each of these Mother's Day meals renames a classic KFC family meal to honor Día de las Madres on May 10th and Mother's Day on May 12th. With everything from fried chicken tenders, buttery biscuits and dipping sauces, these meals cut out the need for prepping, cooking and washing dishes, and make more room for enjoying and relaxing.
Curated meal options include the Give Mom Some Tender Lovin' Time Off Meal, the Dad's in Charge of Dinner Meal and the 12 pc. Recipe for R&R Meal. Each of these Mother's Day meals renames a classic KFC family meal to honor Día de las Madres on May 10th and Mother's Day on May 12th. With everything from fried chicken tenders, buttery biscuits and dipping sauces, these meals cut out the need for prepping, cooking and washing dishes, and make more room for enjoying and relaxing.
Trend Themes
1. Celebratory-family-meals - Innovative food brands are partnering with influencers to curate special meal options that cater to specific occasions.
2. Real-talk-collaborations - Collaborations between celebrities and brands are redefining traditional menu offerings with a personalized touch and unique messaging.
3. Convenient-prepared-meals - Offering pre-prepared meal options that require minimal effort is becoming a popular trend to simplify family gatherings and celebrations.
Industry Implications
1. Food-and-beverage - The food and beverage industry has opportunities to create innovative menu selections in collaboration with influencers for festive occasions.
2. Marketing-and-branding - Marketing and branding professionals can explore collaborations between celebrities and brands to create unique and personalized offerings for special events.
3. Meal-delivery-services - Meal delivery services can capitalize on the demand for convenient and hassle-free family meal options by offering curated celebratory menus.
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