This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
Laura McQuarrie — April 19, 2016 — Autos
References: nissan.ie & adsoftheworld
In order to honor moms across the world on Mother's Day this year, Nissan created a creative car print ad for the newspaper. The full-page ad is styled like a page from a coloring book and promises to entertain kids for a few moments in order to give "five minutes of peace on Mother's Day."
While featuring the auto manufacturer's 7-seater Nissan X-Trail, which is a roomy vehicle for adventurous families, the print ad is in essence like a gift for both parents and their children.
In the process of promoting a particular product or service, many brands are now taking care to create advertisements or packaging designs that are useful in every day life for more than just marketing.
While featuring the auto manufacturer's 7-seater Nissan X-Trail, which is a roomy vehicle for adventurous families, the print ad is in essence like a gift for both parents and their children.
In the process of promoting a particular product or service, many brands are now taking care to create advertisements or packaging designs that are useful in every day life for more than just marketing.
Trend Themes
1. Branded Utilitarian Advertising - Creating advertisements or packaging designs that serve a practical purpose beyond marketing, providing value to consumers.
2. Interactive Print Ads - Engaging consumers through interactive print ads that encourage their participation and provide entertainment.
3. Nostalgic Marketing - Using retro or nostalgic elements in advertising to evoke positive emotions and create a connection with consumers.
Industry Implications
1. Automotive - The automotive industry can adopt branded utilitarian advertising by incorporating useful features into their products and promoting them in their advertisements.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of interactive print ads by developing innovative ways for brands to engage with consumers through print media.
3. Packaging Design - The packaging design industry can explore the trend of creating designs that serve a practical purpose beyond marketing, such as providing additional functionality or convenience to consumers.
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