You know you've done your marketing and branding homework right when those you target are reaching out for your product, which is especially true when it comes to girly packaging designs.
No longer sticking to the universal pink for girls, blue for boys and yellow for both genders, visual branding firms are becoming much savvier when it comes to the themes and use of color they opt for when it comes to girly packaging identities.
Using themes, animals, playful typefaces and vibrant hues is usually your best bet as all these examples perfectly showcase. One other thing many of the packaging designs have in common is that they no longer dumb down the look and content on their packaging if it's for youngsters: they just simplify.
40 Examples of Girly Packaging
39
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
38
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
37
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
36
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
35
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
34
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
33
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
32
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
31
Bright Burlap Candy Branding
Yummy Earth Packaging Embraces a More Organic Materiality
30
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
29
Iconic Culinary Packaging
Cook It Kitchen Gadgets are Rebranded for a New Consumer Base
28
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
27
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
26
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
25
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
24
Confection-Inspired Kinder Clothes
Say it Baby Creates Delicious-Looking Apparel for Babies
23
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
22
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
21
Bright Skin Care Branding
'Naturally Cool Kids' Packaging Surpasses its Competition
20
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
19
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
18
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
17
Regal Girly Gift Boxes
The 'Marie Antoinette Welcome Kit' Spoils Hotel Visitors Like Royalty
16
Geek-Inspired Bright Bandages
The 'Bully Proof' Band Aid Art Series is Seriously Adorable
15
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
14
Udderly Delicious Branding
Nude Jr. Strawberry Milk Packaging Visually Gushes to Convey its Flavor
13
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
12
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
11
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
10
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
9
Feminine Energy Drink Branding
This Femme Natural Boost Packaging Appeals to Female Consumers
8
Feminine Alcohol Branding
Mike's Hard Raspberry Lemonade Receives a Girly Makeover
7
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
6
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
5
Mission-Driven Kids' Foods
Nest Collective Makes Healthy Options More Accessible
4
Fresh Floral Tea Packaging
Daebete by Victor Design Focuses on Natural and Pretty Ingredients
3
Botanical Tea Branding
The Seventh Duchess' Tea Tin Designs Feature Vivid Plant Illustrations
2
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
1
Balanced Botanical Beverages
The Lotus Botanical Elixir is a Harmonious Package
Related Ideas
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Product Packaging Updates
COCOYO Packaging Gets a Fresh Look With Purpose in Every Detail
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Compostable Film Packaging
The Vikings & Goddesses Pie Company Adopted Futamura's NatureFlex Film
Gifting-Friendly Candy Pouches
These M&M’s Peanut Gifting Pouches Come in Four Styles
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Adoration-Themed Gin Packaging
The Isle of Harris 'I Love Harris Gin' Bottle Marks Valentine's Day
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Plastic Tube Guides
Berry Global’s E-Book Helps Businesses Navigate Flexible Plastic Tube Options
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping