ZitSticka is Bringing Products to Target in New Packaging
Laura McQuarrie — October 15, 2024 — Marketing
References: zitsticka
Gen Z-beloved acne solutions brand ZitSticka is entering Target with refreshed packaging that will boost its visibility and better communicate each product's purpose to consumers.
Notable changes to ZitSticka's look include eye-catching, color-coded designs with neon accents that make it easier to consumers to know what products to use based on the stage of their zit, a bolder "Z" design, and more emphasis on dermatologist-tested claims to reinforce quality and efficacy. Additionally, the brand's brightly colored boxes better highlight product benefits at a glance.
To introduce its new packaging, ZitSticka selected four hero SKUs—KILLA, KILLA Extra Strength, Goo Getter, and Undercover—to remain at the same accessible price point range from $13.99 to $15.99.
Notable changes to ZitSticka's look include eye-catching, color-coded designs with neon accents that make it easier to consumers to know what products to use based on the stage of their zit, a bolder "Z" design, and more emphasis on dermatologist-tested claims to reinforce quality and efficacy. Additionally, the brand's brightly colored boxes better highlight product benefits at a glance.
To introduce its new packaging, ZitSticka selected four hero SKUs—KILLA, KILLA Extra Strength, Goo Getter, and Undercover—to remain at the same accessible price point range from $13.99 to $15.99.
Trend Themes
1. Eco-friendly Packaging - Brands are increasingly adopting sustainable materials, providing an environmentally friendly alternative to traditional packaging.
2. Personalized Product Solutions - Companies are focusing on customizable products that cater to individual skin care needs, enhancing user experience.
3. Visual Communication - Bold and clear visual designs are being used to quickly convey product benefits and usage instructions, enhancing consumer decision-making.
Industry Implications
1. Skincare - The skincare industry is continually innovating with treatments and products that address specific dermatological concerns at each stage.
2. Retail - Retailers are increasingly stocking visually appealing and clearly labeled products to attract customers and enhance in-store experience.
3. Packaging - The packaging industry is evolving to meet demand for functional, aesthetic, and sustainable packaging solutions that stand out on shelves.
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