Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
Susan Keefe — May 18, 2012 — Lifestyle
References: danhinde & lovelypackage
Design student Dan Hinde submitted this fine floral take on scotch whisky to the annual D&AD design awards. Students were challenged to create a fictional scotch company and a complementary packaging design for the faux brand. Hinde decided on the name Floral & Fauna to indicate the organic properties of the premium spirit.
To give the scotch a fresh-from-mother-nature look, Dan Hinde chose a cork-topped container (reminiscent of a medicine bottle from the late 19th century) adorned with a simple floral design. The packaging's parred-down, monochrome palette saves it from being too loud or girly, which is important as scotch drinkers are typically male; however, the addition of a flower-dominated design could very well convert more females to the heady flavor of scotch whisky.
Fresh, simple and different, the Floral & Fauna packaging is a beautifully unexpected container for traditional "manly" scotch.
To give the scotch a fresh-from-mother-nature look, Dan Hinde chose a cork-topped container (reminiscent of a medicine bottle from the late 19th century) adorned with a simple floral design. The packaging's parred-down, monochrome palette saves it from being too loud or girly, which is important as scotch drinkers are typically male; however, the addition of a flower-dominated design could very well convert more females to the heady flavor of scotch whisky.
Fresh, simple and different, the Floral & Fauna packaging is a beautifully unexpected container for traditional "manly" scotch.
Trend Themes
1. Organic Packaging Design - The trend of using organic and nature-inspired packaging designs presents opportunities for scotch whisky companies to create unique and eye-catching branding.
2. Appealing to New Demographics - By incorporating floral designs and a fresh aesthetic, scotch whisky brands have the potential to attract more female consumers and break gender stereotypes.
3. Minimalistic Monochrome - The use of minimalistic and monochrome palettes in packaging design offers a modern and sophisticated look for scotch whisky brands.
Industry Implications
1. Alcohol Packaging - The alcohol packaging industry can explore innovative and nature-inspired designs for scotch whisky bottles, tapping into the growing demand for unique and visually appealing packaging.
2. Whisky Manufacturing - Whisky manufacturers can capitalize on the trend of appealing to new demographics by creating scotch whisky products that cater to the preferences of female consumers and challenge traditional perceptions.
3. Luxury Goods - The luxury goods industry can embrace minimalistic and monochromatic design aesthetics to create high-end packaging options for scotch whisky, appealing to consumers looking for sophistication and elegance.
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