Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Laura McQuarrie — October 2, 2024 — Fashion
References: girlyishskincare & universe.byu.edu
Gen Alpha is incredibly passionate about skincare and easily influenced by viral products, yet often lacks a full understanding of the benefits and drawbacks of advanced formulas with concentrated actives, highlighting a strong need for age-appropriate brands like Girlyish Skincare.
Founded by Macy Schmitt and her sister Madison Egli, Girlyish Skincare helps to give young consumers the boost of confidence they desire in a way that's safe and protective of their skin. “One of the major things we avoided in our products were endocrine disruptors,” said Egli, who holds a master's degree in public health from Oregon State University.
The Glowing Girly Routine consists of a simple, approachable three-step system with a cleanser, a moisturizer and SPF protection.
Founded by Macy Schmitt and her sister Madison Egli, Girlyish Skincare helps to give young consumers the boost of confidence they desire in a way that's safe and protective of their skin. “One of the major things we avoided in our products were endocrine disruptors,” said Egli, who holds a master's degree in public health from Oregon State University.
The Glowing Girly Routine consists of a simple, approachable three-step system with a cleanser, a moisturizer and SPF protection.
Trend Themes
1. Youth-friendly Skincare - Age-appropriate skincare lines are emerging as critical solutions to meet the unique needs of young consumers who are navigating the complexities of skincare.
2. Safe Ingredient Formulations - Brands are focusing on avoiding harmful components like endocrine disruptors to ensure the safety of younger audiences in their products.
3. Simplified Skincare Routines - There is a burgeoning trend towards creating simple, three-step skincare routines that cater to the youthful market's need for straightforward and effective solutions.
Industry Implications
1. Cosmetics and Personal Care - The cosmetics industry is increasingly catering to younger consumers with tailored products free from harmful chemicals.
2. Health and Wellness - Health-conscious brands are emphasizing the importance of safe ingredients in youth-targeted skincare to promote overall wellness.
3. Digital Marketing - Digital marketing strategies are being adapted to effectively reach and educate Gen Alpha about the benefits of safe skincare.
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