These Gen-Z marketing innovations range from popstar-created Latina programs to fast fashion Disney collections. A standout -- Forever 21's Disney x Pixar clothing collection -- consists of chic casuals that celebrate famous films like the Toy Story franchise and Finding Nemo.
When it comes to online platforms geared toward Gen-Z, examples include tween influencer communities that help members turn a social media past-time into a rewarding, and lucrative career. AwesomenessTV Network is one of those platforms, and is not only home to generational programming but is also a resource for up-an-coming influencers who are seeking to find professional management.
Other Gen-Z marketing innovations include gender-inclusive dolls, teen activist magazine covers, and LGBT cartoons that speak to this group's desire for tolerance and acceptance.
60 Gen-Z Marketing Innovations
From Inclusive Beauty Ads to Vlogger-Designed Fashion Lines:
Jana Pijak — Aug 29, 2017 — Life-Stages
60
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
59
Teen Dancer Clothing Collections
Maddie Ziegler is Creating Her Very Own 'Maddie' Clothing Line
58
Eco Tween Fashion Kits
The Fashion Angels Garbage to Glam Upcycling Product Lineup is Interactive
57
Fashionable High Schooler Editorials
The New Fear of God Collection Was Inspired by Unique Teens
56
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
55
Meme-Inspired Clothing
This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
54
Unisex Children's Streetwear
The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color
53
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
52
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
51
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
50
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
49
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
48
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
47
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
46
Bottled Hair Glitters
Major Moonshine's Hair Products Embody a Daring and Mystical Look
45
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
44
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
43
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
42
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
41
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
40
Athletic Fairy Tale Footwear
New Balance Created Beauty and the Beast Shoes for Women and Girls
39
Children's Lifestyle Retailers
Kira Kids Fun Merchandise Like Graphic Tees and Collectible Toys
38
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
37
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
36
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
35
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
34
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
33
Sci-Fi Series Cast Editorials
This Retro Photography Series Features the Stranger Things Cast
32
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
31
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
30
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
29
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
28
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
27
Pop Culture-Inspired Candies
The New Ring Pop Gummies Chains are Edible Jewelry
26
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
25
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
24
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
23
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
22
Iconic Emoji Jewelry
Alison Chemla Created a Line of Fine Jewelry Emoticons
21
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
20
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
19
Theme Park Character Breads
The Groot Bread at Disney California Adventure Comes in Two Flavors
18
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
17
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
16
Japanese Fashion Dolls
The Shibajuku Girls Dolls are Inspired by Japanese Street Fashion
15
Social Avatar Apps
Miitomo is a Customizable App That Reveals Fun Facts About Friends
14
Rainbow Marble Pasteries
This Recipe for Rainbow Pop Tarts From Aww Sam Looks Scrumptious
13
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
12
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
11
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
10
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
9
Cult Cartoon Card Games
The Rick and Morty Total Rickall Card Game Targets Die-Hard Fans
8
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
7
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
6
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
5
Tween Skateboarder Campaigns
Nordstrom Kids' Clothing Range is Endorsed by 15-Year-Old Finn McGill
4
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
3
Revealing Socialite Reality Shows
The New Life of Kylie Show Delves into the Life of Kylie Jenner
2
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
1
Popstar-Created Latina Shows
The Selena Gomez TV Show is Inspired by a Real Teen
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Wizard-Themed Gen Z Apparel
The Shein x Harry Potter Collection is Now Available
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
TikTok Disney Collabs
TikTok and Disney Collaborate to Celebrate Disney's Centennial Anniversary
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Gen Z-Approved Cartoon Streetwear
BT21 Collaborates with FRAGMENT on a New Streetwear Collection
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Youth-Focused Financial Literacy Guides
Lakefront Finance Targets Gen Alpha, Gen Z & Millennials
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Fan-Focused Engagement Platforms
Fanfix Debuts a Creator Platform with Gen Z Star Avani Gregg
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Online Tuxedo Showrooms
Generation Tux Launches a New Physical Showroom in Ohio
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Digital Zine Making
Zines Forever Honors the DIY Process While Adding Digital Sharing
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection