YouTuber Jenn Im Launched an Affordable Clothing Collection
Mary Van Puymbroeck — August 23, 2017 — Pop Culture
References: eggie.us & refinery29
YouTuber Jenn Im has officially launched her clothing collection, 'Eggie.'
Im's fans know and love the vlogger for her eclectic style and thrift store shopping hacks. After years of fans requesting that the YouTuber launch her own fashion line, Eggie is here. Unlike other social media star fashion collections, Eggie isn't connected by a common aesthetic or theme. The Fall 2017 line includes everything from street style pieces or preppy school girl pieces to bohemian-looking dresses. What unites the pieces is the love YouTuber Jenn Im has for interesting and expressive pieces. Each piece in the line clocks in under $80, making it affordable and accessible for Im's fans.
More and more social media celebrities have been making the transition from releasing brand collaborations to launching their own lifestyle brands. This shows the commercial leverage that this group of people have and the influence they hold with Millennial and Gen Z consumers.
Im's fans know and love the vlogger for her eclectic style and thrift store shopping hacks. After years of fans requesting that the YouTuber launch her own fashion line, Eggie is here. Unlike other social media star fashion collections, Eggie isn't connected by a common aesthetic or theme. The Fall 2017 line includes everything from street style pieces or preppy school girl pieces to bohemian-looking dresses. What unites the pieces is the love YouTuber Jenn Im has for interesting and expressive pieces. Each piece in the line clocks in under $80, making it affordable and accessible for Im's fans.
More and more social media celebrities have been making the transition from releasing brand collaborations to launching their own lifestyle brands. This shows the commercial leverage that this group of people have and the influence they hold with Millennial and Gen Z consumers.
Trend Themes
1. Vlogger-created Fashion Lines - Disruptive innovation opportunity: Collaborating with popular vloggers to create unique and affordable fashion lines that cater to Millennial and Gen Z consumers.
2. Influencer-led Lifestyle Brands - Disruptive innovation opportunity: Capitalizing on the commercial leverage and influence of social media celebrities by launching lifestyle brands that resonate with their fan base.
3. Affordable and Accessible Fashion - Disruptive innovation opportunity: Creating fashion lines that offer affordable and accessible options for consumers who are fans of social media celebrities.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating vlogger collaborations and influencer-led brands into the fashion industry to attract Millennial and Gen Z consumers.
2. E-commerce - Disruptive innovation opportunity: Leveraging the online platform and social media presence of social media celebrities to drive sales and engagement in the e-commerce industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilizing influencer marketing strategies to promote vlogger-created fashion lines and influencer-led lifestyle brands, capturing the attention of Millennial and Gen Z consumers.
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