This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
Mishal Omar — November 7, 2016 — Pop Culture
References: belovedshirts & belovedshirts
The "Arthur Fist" meme has come to be a popular joke on social media that is used to make light of small daily annoyances and the site 'Beloved Shirts' is capitalizing on this sensation.
The amusing clothing collection features an image of the meme that has been printed on a variety of different clothes, including t-shirts, hoodies, crop tops, tank tops, tracksuits, sweatshirts, pants and more. Although somewhat overwhelming in pattern, the items work to reflect the anger that people feel and attempt to hide during random daily occurrences. By offering these clothing items, Beloved Shirts is taking advantage of a popular meme that until now, was only memorialized on the Internet.
This humorous clothing collection's use of the Arthur Fist will make it particularly appealing to the Gen Z demographic.
The amusing clothing collection features an image of the meme that has been printed on a variety of different clothes, including t-shirts, hoodies, crop tops, tank tops, tracksuits, sweatshirts, pants and more. Although somewhat overwhelming in pattern, the items work to reflect the anger that people feel and attempt to hide during random daily occurrences. By offering these clothing items, Beloved Shirts is taking advantage of a popular meme that until now, was only memorialized on the Internet.
This humorous clothing collection's use of the Arthur Fist will make it particularly appealing to the Gen Z demographic.
Trend Themes
1. Meme-inspired Fashion - The popularity of memes has opened up a market for apparel that features recognizable meme images, offering a new avenue for fashion brands to reach young consumers.
2. Humorous Streetwear - By incorporating humor into streetwear designs, brands can tap into the current cultural climate of internet-fueled comedy and appeal to the younger generations.
3. Printed Pattern Collections - Using popular images as print patterns can offer an opportunity for clothing collections to be more playful and engaging while still being fashionable.
Industry Implications
1. Fashion - Clothing brands can capitalize on popular memes to appeal to younger consumers and create buzz around their products.
2. Streetwear - Humorous memes can be incorporated into streetwear designs to create unique pieces that can appeal to young consumers who want to express their sense of humor through their clothing choices.
3. Printing and Textiles - Printing and textile companies can focus on creating custom designs featuring popular memes as a way to target fashion brands looking to incorporate playful images into their collections.
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