The New Fear of God Collection Was Inspired by Unique Teens
Riley von Niessen — February 9, 2017 — Fashion
The new Fear of God collection draws heavily from 90s styles, with elongated cuts and classic athletic looks prominently featured throughout the editorial that promotes it.
More specifically, the brand is said to have taken cues from a high school figure that existed during this time, a character who is described as being nonchalantly cool. Jerry Lorenzo, the brand's founder, explained this in further detail by saying, "The inspiration is the high school cool kid from the 90s -- when the star athlete dictated what was ‘cool’ and not the ‘fashion kid’ of present day. When the only information you had access to was your closet and you had to make it work somehow."
In addition to the many athletic looks included in the new Fear of God collection, there are plenty of grungy pieces that reflect the time period, such as heavy flannels. More modern pieces are integrated as well, making for a highly wearable collection that speaks to consumers with varying tastes.
More specifically, the brand is said to have taken cues from a high school figure that existed during this time, a character who is described as being nonchalantly cool. Jerry Lorenzo, the brand's founder, explained this in further detail by saying, "The inspiration is the high school cool kid from the 90s -- when the star athlete dictated what was ‘cool’ and not the ‘fashion kid’ of present day. When the only information you had access to was your closet and you had to make it work somehow."
In addition to the many athletic looks included in the new Fear of God collection, there are plenty of grungy pieces that reflect the time period, such as heavy flannels. More modern pieces are integrated as well, making for a highly wearable collection that speaks to consumers with varying tastes.
Trend Themes
1. 90s Style Revival - Opportunity for brands to tap into the nostalgia and appeal of 90s fashion with modern twists and creative reinterpretations.
2. Athleisure and Retro Fusion - Combining classic athletic looks with contemporary styles to create a fresh and unique fashion aesthetic.
3. Youth Culture Influences - Exploring the impact of high school styles and figures on fashion, and leveraging their nonchalant coolness to appeal to younger consumers.
Industry Implications
1. Fashion Apparel - Fashion brands can capitalize on the 90s style revival by designing clothing that emulates the iconic fashion trends of that era.
2. Streetwear - Streetwear brands can fuse athletic and retro elements to create innovative and marketable collections for urban fashion enthusiasts.
3. Youth Fashion - Brands targeting young consumers can draw inspiration from high school culture to create fashion lines that resonate with their sense of style and identity.
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