Barbie Announces New Doll Lineup Targeted Towards Older Fans
Grace Mahas — July 30, 2024 — Life-Stages
References: youtube & shop.mattel
Barbie is unveiling a brand-new doll collection designed to inspire older girls to share their unique talents with the world.
Meet the Dream Besties – four new dolls featuring an entirely new form factor in the fashion doll aisle. Each character is distinct, with their own career aspirations, interests, hobbies, and styles. The collection includes Barbie "Malibu" Roberts, who dreams of being the CEO and founder of her own makeup empire; Barbie "Brooklyn" Roberts, who aspires to become a world-famous choreographer; Teresa Rivera, who aims to start her own video game company; and Renee Chao, who dreams of hosting a food and travel show.
Inspired by current pop culture trends and diverse career interests, the Barbie Dream Besties collection includes not only the dolls but also storytelling through music videos and a new YouTube series to engage older Barbie fans. The Dream Besties embrace adolescence as a journey of self-expression, serving as role models to remind girls that no aspiration is unreachable, and the sky is the limit in finding their purpose.
Meet the Dream Besties – four new dolls featuring an entirely new form factor in the fashion doll aisle. Each character is distinct, with their own career aspirations, interests, hobbies, and styles. The collection includes Barbie "Malibu" Roberts, who dreams of being the CEO and founder of her own makeup empire; Barbie "Brooklyn" Roberts, who aspires to become a world-famous choreographer; Teresa Rivera, who aims to start her own video game company; and Renee Chao, who dreams of hosting a food and travel show.
Inspired by current pop culture trends and diverse career interests, the Barbie Dream Besties collection includes not only the dolls but also storytelling through music videos and a new YouTube series to engage older Barbie fans. The Dream Besties embrace adolescence as a journey of self-expression, serving as role models to remind girls that no aspiration is unreachable, and the sky is the limit in finding their purpose.
Trend Themes
1. Career-oriented Dolls - The dolls represent an array of distinct career aspirations, reflecting a shift towards empowering toys that foster ambition and individualism.
2. Multimedia Toy Engagement - Integrating music videos and a YouTube series with the doll lineup highlights a trend towards multi-platform storytelling to engage audiences more diversely.
3. Representation and Diversity in Toys - Each doll's unique background and interests showcase an increasing emphasis on diverse representation and breaking stereotypes in the toy industry.
Industry Implications
1. Toys and Games - The new Barbie collection exemplifies how innovative design and storytelling can invigorate a traditional product category with fresh relevance.
2. Media and Entertainment - By combining toys with music videos and YouTube series, the line taps into cross-media integration, bringing characters to life in a modern, cohesive narrative universe.
3. Children's Apparel - The dolls' distinct fashion styles connected to their career aspirations present opportunities for cross-brand collaborations in the children's fashion industry.
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