Maddie Ziegler is Creating Her Very Own 'Maddie' Clothing Line
Katherine Pendrill — September 2, 2016 — Fashion
Dancer and model Maddie Ziegler is currently working on a personal clothing line called 'Maddie.' While the multitalented teen has already stared on a reality TV show, in music videos and fashion campaigns, her latest project will showcase a very different skill.
After dropping hints about the collection for some time, Ziegler finally confirmed the project via Instagram. Ziegler explained that the collection will be titled 'Maddie' and it will be comprised of 30 different items. The garments will run the gamut from flannels and bomber jackets to denim and baseball tees. The collection is designed to be both comfortable and versatile with Ziegler explaining that "These are all pieces you can dance in. I want everyone to feel comfortable and not restrictive."
After dropping hints about the collection for some time, Ziegler finally confirmed the project via Instagram. Ziegler explained that the collection will be titled 'Maddie' and it will be comprised of 30 different items. The garments will run the gamut from flannels and bomber jackets to denim and baseball tees. The collection is designed to be both comfortable and versatile with Ziegler explaining that "These are all pieces you can dance in. I want everyone to feel comfortable and not restrictive."
Trend Themes
1. Teen Dancer Clothing Collections - Creating clothing lines that cater to the interests of younger generations, specifically those involved in unique activities, has the potential to disrupt the fashion industry and attract a new customer base.
2. Personal Branding - Developing personal brands as an extension of a celebrity's career provides an opportunity to create merchandise that resonates with their fans and opens up additional revenue streams.
3. Athleisure Wear - Designing clothing collections for activities like dancing, that require a balance of flexibility, performance and fashion, represents a significant opportunity to expand the athleisure wear market and capture a generation of active consumers.
Industry Implications
1. Fashion - Designers can leverage collections created by celebrities and influencers to build a connection with younger generations and expand their customer base.
2. Retail - Creating new partnerships between retailers and celebrities, and offering customized merchandise through disruptive channels like social media, has the potential to increase sales and enhance loyalty.
3. Entertainment - Developing content that resonates with younger generations, and partnering with celebrities to drive engagement and awareness, can help brand marketers connect with a new audience and increase brand affinity.
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