Miitomo is a Customizable App That Reveals Fun Facts About Friends
Jana Pijak — May 4, 2016 — Life-Stages
References: itunes.apple & engadget
Miitomo is a fun avatar app that was recently launched by gaming giant Nintendo. An overnight sensation, the mobile platform lets users learn interesting facts about their friends while creating their very own virtual Mii character. In addition to customizing the way their character looks and dresses, users can even capture virtual photos and have the option to pick from realistic backdrops like landscape and architectural scenes.
Targeting Gen Z audiences, the app will ask users personal questions, pertaining to facts that their friends wish to know about them and features built-in obstacle games. Users can participate in the virtual mini tournaments to win prizes and signature coupons they can use within the Miitomo app.
Furthermore, the app's users can even set up a virtual home and can customize and change up their general profile according to mood.
Targeting Gen Z audiences, the app will ask users personal questions, pertaining to facts that their friends wish to know about them and features built-in obstacle games. Users can participate in the virtual mini tournaments to win prizes and signature coupons they can use within the Miitomo app.
Furthermore, the app's users can even set up a virtual home and can customize and change up their general profile according to mood.
Trend Themes
1. Avatar Customization - The trend of avatar customization apps provides opportunities for businesses to offer personalized virtual experiences to users.
2. Social Networking Games - The rise of social networking games like Miitomo creates space for innovative game mechanics and virtual competitions for businesses to explore.
3. Virtual Personalization - The trend of virtual personalization apps allows businesses to provide users with customizable virtual spaces and profiles to enhance their digital experiences.
Industry Implications
1. Gaming - The gaming industry can leverage avatar customization trends to develop engaging and immersive gaming experiences.
2. Social Media - The social media industry can capitalize on social networking games by incorporating interactive and competitive elements into their platforms.
3. E-commerce - The e-commerce industry can explore virtual personalization to offer personalized shopping experiences and virtual try-on services to customers.
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