The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color
Riley von Niessen — January 17, 2017 — Life-Stages
Japanese streetwear giant A Bathing Ape has been keeping busy lately -- with some of its most recent releases including colorful shark-branded hoodies, athletic glow-in-the-dark women's apparel and most recently, a fresh BAPE Kids collection.
To promote the apparel, the brand created a stylized lookbook, which depicts young boys and girls wearing the clothing with confidence. In addition to showing off the pieces and giving consumers ideas as to how to style them, the lookbook presents the apparel in a unisex fashion. That is, boys and girls interchange similar pieces of clothing throughout the images.
For children who appreciate styles that are more feminine in a traditional sense, there are a number of other options within the BAPE Kids collection as well.
To promote the apparel, the brand created a stylized lookbook, which depicts young boys and girls wearing the clothing with confidence. In addition to showing off the pieces and giving consumers ideas as to how to style them, the lookbook presents the apparel in a unisex fashion. That is, boys and girls interchange similar pieces of clothing throughout the images.
For children who appreciate styles that are more feminine in a traditional sense, there are a number of other options within the BAPE Kids collection as well.
Trend Themes
1. Unisex Clothing - Opportunity for brands to create inclusive and gender-neutral clothing lines for children.
2. Children's Streetwear - Growing demand for fashionable and trendy streetwear designed specifically for kids.
3. Lookbook Marketing - Use of stylized lookbooks to showcase and promote children's clothing collections.
Industry Implications
1. Fashion - Fashion brands can tap into the market of unisex children's clothing and streetwear.
2. Retail - Retailers can cater to the increasing demand for stylish and trendy kids' apparel.
3. Marketing - Marketing agencies can help brands create captivating lookbooks to promote their children's clothing lines.
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