With the amount of pizza places and burger joints available for consumers to pick from, restaurants are constantly competing to stay ahead of the game, and these modern fast food branding examples are showcasing how businesses are using creative packaging to attract new people.
Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why opting to re-design product packages or the entire store layout for a modern or contemporary look can serve to attract a much younger and youthful market audience.
From upscale designer french fry packaging to baseball-inspired takeout containers, these modern fast food branding techniques will surely have people interested and intrigued.
27 Examples of Modern Fast Food Branding
27
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
26
Designer Fast Food
Mcdonald's is McFancy With Hermes Fries
25
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
24
Ugly Pizza
Difficult Branding?
23
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
22
Burger-Adorned Egg Ads
Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
21
Electronic Fast Food Menus
Burger King Renovations Are a Retro-Futuristic Combo
20
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
19
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
18
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
17
Healthy Fast Food Advertising
The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
16
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
15
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
14
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
13
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
12
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
11
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
10
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
9
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
8
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
7
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
6
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
5
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
4
Crystalized Corporate Crowns
This Artwork Actualizes an Iconic Consumer Symbol
3
Pizza-Emulating DVDs
This Domino's Pizza Advertising Campaign Delivers Surprises
2
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
1
Remixed French Fast Food (UPDATE)
Mcdonald's McBaguette is a Bite of Cultural Goodness
Related Ideas
Sustainable Frozen Desserts
McDonald's is Redesigning its McFlurry Packaging, Launching New Size
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Lockable Pizza Boxes
Domino's Created Packaging with Security Codes to Protect Leftover Slices
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Anti-Shrinkflation Pizza Campaigns
Domino's MOREflation Will Offer More Food for the Same Price
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Taco-Themed Dorm Makeovers
Taco Bell's Tacommodation Initiative Restyled a Student Flat
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Retro QSR Menus
The Taco Bell Decades Menu Revisits Favorites from Past Decades
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Indian Cuisine-Inspired Pizza Menus
The Papa Johns Tandoori Menu is Launching in the UK
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Folding Fountain Drink Cups
New York Fries' New Cold Cups are 100% Biodegradable & Compostable
Fast Food Bean Dips
Taco Bell's New Cravings Dips are Available from Retailers Nationwide
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Expansive Tex-Mex QSR Menus
These New Taco Bell Menu Items are Arriving for 2024
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Tech-Driven Drive Thrus
Pita Pit's New Drive-Thru Design is Flexible, Scalable and Efficient
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Flavorful European Burger Lineups
McDonald's Japan Recently Unveiled Its European Burgers Lineup
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Glowing Chicken Restaurant Designs
Preen Inc Designs the Dino's Famous Chicken Restaurant
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Burger-Flavored Pizza Bites
Papa Johns Just Added New Bacon Cheesy Burger Papa Bites
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Pizza Box Resume Deliveries
Pizza Hut's ResZAmes Optimizes the September Surge of Job Opps
Greek Cuisine Pita Menus
The Pita Pit Mediterranean-Inspired Menu Has Five New Options
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Sandwich-Heating Vending Machines
The Kepak Hot Vend Kiosk Provides Foods in 80-Seconds
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Freeze-Dried Meal Brand Refreshes
Mountain House Unveils a Rebrand Across All Marketing Channels
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Low-Cost High-Value QSR Menus
The Taco Bell $3 Or Less Cravings Value Menu is Arriving Soon
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Minimal Interior Sushi Restaurants
Future Simple Studio Designs the Sushibox Restaurant in Canada
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Takeout-Inspired Pizza Ranges
The Urban Pizza Range is a New Private Label Offering at Waitrose
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Indian Cuisine-Inspired QSR Menus
The Taco Bell Desi Menu is Arriving in India
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping