With the amount of pizza places and burger joints available for consumers to pick from, restaurants are constantly competing to stay ahead of the game, and these modern fast food branding examples are showcasing how businesses are using creative packaging to attract new people.
Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why opting to re-design product packages or the entire store layout for a modern or contemporary look can serve to attract a much younger and youthful market audience.
From upscale designer french fry packaging to baseball-inspired takeout containers, these modern fast food branding techniques will surely have people interested and intrigued.
27 Examples of Modern Fast Food Branding
27
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
26
Designer Fast Food
Mcdonald's is McFancy With Hermes Fries
25
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
24
Ugly Pizza
Difficult Branding?
23
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
22
Burger-Adorned Egg Ads
Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
21
Electronic Fast Food Menus
Burger King Renovations Are a Retro-Futuristic Combo
20
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
19
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
18
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
17
Healthy Fast Food Advertising
The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
16
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
15
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
14
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
13
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
12
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
11
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
10
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
9
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
8
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
7
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
6
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
5
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
4
Crystalized Corporate Crowns
This Artwork Actualizes an Iconic Consumer Symbol
3
Pizza-Emulating DVDs
This Domino's Pizza Advertising Campaign Delivers Surprises
2
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
1
Remixed French Fast Food (UPDATE)
Mcdonald's McBaguette is a Bite of Cultural Goodness
Related Ideas
Reimagined Fast Food Mascots
Hello Kitty and McDonald's Join on Refreshed Mascot Characters
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Sustainable Frozen Desserts
McDonald's is Redesigning its McFlurry Packaging, Launching New Size
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Familiar Free-From Snack Products
Simply Snacks is Debuting Four New Product Varieties
Lockable Pizza Boxes
Domino's Created Packaging with Security Codes to Protect Leftover Slices
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Anti-Shrinkflation Pizza Campaigns
Domino's MOREflation Will Offer More Food for the Same Price
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Taco-Themed Dorm Makeovers
Taco Bell's Tacommodation Initiative Restyled a Student Flat
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Snackable Pasta Pots
Knorr Mini Meals Deliver Flavor and Nutrition with Minimal Effort
Restaurant-Inspired Grocer Food Ranges
LEON Grocery is Launching Two New Product Ranges
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Retro QSR Menus
The Taco Bell Decades Menu Revisits Favorites from Past Decades
Indian Cuisine-Inspired Pizza Menus
The Papa Johns Tandoori Menu is Launching in the UK
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Folding Fountain Drink Cups
New York Fries' New Cold Cups are 100% Biodegradable & Compostable
Fast Food Bean Dips
Taco Bell's New Cravings Dips are Available from Retailers Nationwide
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Sandwich-Inspired Pizzas
Papa Johns' Cheesy Pizzas Were Designed Around the UK's Love of Cheese
Midlife Crisis Pizza Campaigns
The California Pizza Kitchen 40th Anniversary Marks a Milestone
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Pizza Brand Fashion Collections
PizzaExpress The Icons Collection Marks the 60th Anniversary
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Globally Inspired Microwavable Lunches
Bonduelle Lunch Bowls Entice Gen Z with Bold Flavors
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Flavorful European Burger Lineups
McDonald's Japan Recently Unveiled Its European Burgers Lineup
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Tech-Driven Drive Thrus
Pita Pit's New Drive-Thru Design is Flexible, Scalable and Efficient
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Burger-Flavored Pizza Bites
Papa Johns Just Added New Bacon Cheesy Burger Papa Bites
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Pizza Box Resume Deliveries
Pizza Hut's ResZAmes Optimizes the September Surge of Job Opps
Greek Cuisine Pita Menus
The Pita Pit Mediterranean-Inspired Menu Has Five New Options
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Freeze-Dried Meal Brand Refreshes
Mountain House Unveils a Rebrand Across All Marketing Channels
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Limited-Edition Burger Brand Menus
These New Burgerville Menu Items Come in Six Varieties
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
NYC-Inspired QSR Burger Menus
The McDonald's Japan New York Burgers Come in Four Options
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Elevated Fast-Casual Entrees
Just Salad Market Plates Come in Three Options
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Global Cuisine Meal Packets
The Mars Ready Meal Range Has New Ben's Original and Dolmio Options
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Minimal Interior Sushi Restaurants
Future Simple Studio Designs the Sushibox Restaurant in Canada
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Takeout-Inspired Pizza Ranges
The Urban Pizza Range is a New Private Label Offering at Waitrose
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping