The Fineprint Chicago Serves Their Tees Unsliced
References: lvarlet & lovelypackage
The Fineprint Chicago enlisted designer Laurent Varlet to make their sizzling hot packaging for their freshly printed tees.
Since The Fineprint Chicago's designs come from the inspiration of their hometown, Laurent Varlet's designs came from the typical Chicago pizza delivery box. The production costs are minimal as the company has managed to screen print their own design on the corrugated cardboard.
The boxes are also perfectly designed for easy carrying as they resemble an easy take-out box in addition to being perfect for shipping. The Fineprint Chicago has also managed to use the traditional pizza box size markers as a way of boxing their shirts and knowing what is inside without the need to open it. With a slogan of "Fresh Chicago Flavor!" the boxes are truly branding genius by Laurent Varlet.
Since The Fineprint Chicago's designs come from the inspiration of their hometown, Laurent Varlet's designs came from the typical Chicago pizza delivery box. The production costs are minimal as the company has managed to screen print their own design on the corrugated cardboard.
The boxes are also perfectly designed for easy carrying as they resemble an easy take-out box in addition to being perfect for shipping. The Fineprint Chicago has also managed to use the traditional pizza box size markers as a way of boxing their shirts and knowing what is inside without the need to open it. With a slogan of "Fresh Chicago Flavor!" the boxes are truly branding genius by Laurent Varlet.
Trend Themes
1. Customizable Packaging - Disruptive innovation opportunity: Explore ways to create customizable packaging that reflects the brand identity and resonates with the target audience.
2. Multi-purpose Packaging - Disruptive innovation opportunity: Develop packaging that serves multiple purposes, such as easy carrying and shipping, to enhance convenience and reduce waste.
3. Branding Through Packaging - Disruptive innovation opportunity: Utilize packaging as a branding tool by incorporating unique designs and slogans, creating a memorable and impactful customer experience.
Industry Implications
1. Printing and Packaging - Disruptive innovation opportunity: Integrate advanced printing technologies with sustainable materials to deliver cost-efficient, visually appealing, and eco-friendly packaging solutions.
2. Apparel and Fashion - Disruptive innovation opportunity: Collaborate with designers to create packaging that complements the brand's aesthetic and adds value to the overall product experience.
3. Food and Beverage - Disruptive innovation opportunity: Incorporate innovative packaging concepts, such as using food-inspired designs or incorporating functional features, to enhance the customer's perception of the product.
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