Domino's Pizza Ups the Ante With Revamped Social Engagement
Taylor Keefe — November 8, 2012 — Marketing
Domino's Pizza is making a concerted effort to be more transparent with consumers, offering a more robust social engagement experience. From easy-to-use apps and games to its highly praised 'Pizza Tracker,' Domino's is leading the way when it comes to consumer experience.
The Domino's Pizza social engagement campaign is something more brands should be envious of. Not only has the company won consumers over with its Pizza Tracker tool, it's added a slew of apps to its arsenal to keep consumers engaged -- to keep consumers talking. In lieu of the forthcoming election, the Domino's Facebook page is urging users to 'vote' for their favorite items, such as pizza toppings (pepperoni vs bacon), dinosaurs (T-Rex vs Pterodactyl) and everyday apparel (jeans vs sweat pants).
In addition to Domino's savvy social campaigns, the company has recently changed its logo and redesigned retail spaces in an attempt to update branding and present a sleeker look to consumers.
The Domino's Pizza social engagement campaign is something more brands should be envious of. Not only has the company won consumers over with its Pizza Tracker tool, it's added a slew of apps to its arsenal to keep consumers engaged -- to keep consumers talking. In lieu of the forthcoming election, the Domino's Facebook page is urging users to 'vote' for their favorite items, such as pizza toppings (pepperoni vs bacon), dinosaurs (T-Rex vs Pterodactyl) and everyday apparel (jeans vs sweat pants).
In addition to Domino's savvy social campaigns, the company has recently changed its logo and redesigned retail spaces in an attempt to update branding and present a sleeker look to consumers.
Trend Themes
1. Transparent Social Engagement - Brands can gain consumer trust and loyalty by adopting more transparent and engaging social media campaigns like Domino's Pizza.
2. Gamified User Experience - Adding fun and interactive apps and games to a brand's digital ecosystem can enhance consumer engagement and create a memorable user experience.
3. Branding Refresh - Updating logos and redesigning physical retail spaces can help brands present a sleeker and more modern image to consumers.
Industry Implications
1. Fast Food - Fast food chains can take inspiration from Domino's Pizza to enhance their social media engagement strategies and stay ahead of the competition.
2. Digital Marketing - Digital marketing agencies can leverage gamification techniques to create engaging experiences for their clients' target audiences.
3. Retail - Retail brands can consider refreshing their branding and physical store spaces to attract and retain customers in today's competitive market.
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