Difficult Branding?
References: nextnature.net
This has got be one of the most challenging packaging art directions ever. I mean, what direction do you go when the name of the pizza is UGLY?
Let's start with the brand name. Ugly Pizza is a new product by Schwan Consumer Brands that embraces the healthy trend for natural, honest food.
The packaging for Ugly Pizza embraces the same notion and ditches fake advertising which we see on most food packagings and menus. For some reason, my burger never looks as good as it does on the menu. And those microwave dinners look much more enticing on the carton.
Ugly pizza goes for a true representation of what's inside. And frankly, it's a bit scary. I don't know if the pizza looks like this inside. The cover looks as if some kids were having a food fight with the ingredients and they just landed there.
If any of you readers have tried this new product, please let us know your feedback. I like the concept of honest food, but maybe I wouldn't mind being lied to a bit:
Let's start with the brand name. Ugly Pizza is a new product by Schwan Consumer Brands that embraces the healthy trend for natural, honest food.
The packaging for Ugly Pizza embraces the same notion and ditches fake advertising which we see on most food packagings and menus. For some reason, my burger never looks as good as it does on the menu. And those microwave dinners look much more enticing on the carton.
Ugly pizza goes for a true representation of what's inside. And frankly, it's a bit scary. I don't know if the pizza looks like this inside. The cover looks as if some kids were having a food fight with the ingredients and they just landed there.
If any of you readers have tried this new product, please let us know your feedback. I like the concept of honest food, but maybe I wouldn't mind being lied to a bit:
Trend Themes
1. Authentic Packaging - Opportunity for brands to embrace honest and true representations of their products, moving away from fake advertising.
2. Natural Food Trend - Growing consumer demand for natural and honest food products presents an opportunity for brands to create innovative and healthier options.
3. Consumer Feedback and Transparency - Importance of gathering feedback from consumers to understand their opinions on new products that embrace authenticity and transparency.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to create designs that accurately represent the product inside and appeal to the trend of authenticity.
2. Frozen Food - Disruptive innovation opportunity for frozen food brands to cater to the natural food trend by offering healthier and more honest product options.
3. Fast Food - Chance for fast food chains to incorporate authentic representation of their food into their branding and packaging, appealing to the growing demand for natural food.
5.4
Score
Popularity
Activity
Freshness
