The White Castle Burger-Scented Candle Benefits Autism Speaks
Jim Todd — May 9, 2010 — Art & Design
What better way to celebrate National Hamburger Month than to make your entire house smell of onions with the White Castle burger-scented candle? Just be sure not to eat it.
Although they are currently sold out, the White Castle burger-scented candles were running for $10. The proceeds will go to Autism Speaks, an autism science and advocacy organization. I do have to admit, this is good marketing. If your house smells like White Castle, you're going to want to eat there.
Although they are currently sold out, the White Castle burger-scented candles were running for $10. The proceeds will go to Autism Speaks, an autism science and advocacy organization. I do have to admit, this is good marketing. If your house smells like White Castle, you're going to want to eat there.
Trend Themes
1. Scented Candles - Creating scented candles that replicate popular food smells can disrupt the home fragrance market and attract consumers looking for unique scents.
2. Cause-related Marketing - Linking product sales to charitable causes, like Autism Speaks, can disrupt traditional marketing strategies and appeal to socially conscious consumers.
3. Food-themed Merchandise - Expanding the range of food-inspired products, such as burger-scented candles, can disrupt the merchandise industry and cater to food enthusiasts.
Industry Implications
1. Home Fragrance - Integrating food-inspired scents into home fragrance products can disrupt the industry and offer consumers unique olfactory experiences.
2. Marketing and Advertising - Incorporating cause-related marketing initiatives can disrupt traditional advertising methods and effectively engage socially conscious consumers.
3. Merchandising - Creating unconventional food-themed merchandise, such as burger-scented candles, can disrupt the industry and attract customers seeking unique products.
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