Knorr Mini Meals Deliver Flavor and Nutrition with Minimal Effort
Laura McQuarrie — February 27, 2025 — Lifestyle
References: unilever & foodanddrinktechnology
With Gen Z and Millennials looking for meals that are flavorful and fast to prepare, Knorr Mini Meals like pasta snack pots deliver nourishment for time-starved consumers with shifting priorities. The five-minute Carbonara Pasta Pot is one such mini meal with an abundance of vegetables—and no preservatives, artificial colors, or flavor enhancers.
“The younger generation views food differently,” says Marcelo Morishito Costa, Mini Meals Global Innovation Manager, “They want fast, convenient, and often all-in-one solutions that still deliver on taste and nutrition. Knorr Mini Meals tick all the boxes which is why they are often an entry-level product for new consumers.”
There are several reasons why new generations are choosing mini meals. While some claim they simply don't have time to cook, others say that they don't know how to prepare food well, and others admit that they would rather invest their time in other activities.
“The younger generation views food differently,” says Marcelo Morishito Costa, Mini Meals Global Innovation Manager, “They want fast, convenient, and often all-in-one solutions that still deliver on taste and nutrition. Knorr Mini Meals tick all the boxes which is why they are often an entry-level product for new consumers.”
There are several reasons why new generations are choosing mini meals. While some claim they simply don't have time to cook, others say that they don't know how to prepare food well, and others admit that they would rather invest their time in other activities.
Trend Themes
1. Convenient All-in-one Meals - Time-crunched consumers are increasingly seeking meals that merge convenience and quality, opening up possibilities for brands to innovate in compact, easy-to-prepare food solutions.
2. Preservative-free Fast Foods - There's a growing demand for quick meal options that forgo preservatives and artificial enhancements, suggesting a shift towards cleaner, healthier instant food options.
3. Vegetable-enriched Snacks - Snacks enriched with vegetables are capturing interest as they offer a balance of taste and nutrition, presenting a unique angle for brands aiming to appeal to health-conscious yet busy individuals.
Industry Implications
1. Instant Food Sector - The instant food sector thrives by adapting to busy lifestyles with products that meet the need for speed without compromising on flavor and nutrition.
2. Millennial and Gen Z Food Market - Targeting the Gen Z and Millennial demographics, this market benefits from innovations in meal products that emphasize speed, taste, and health, showcasing a shift in consumer preference.
3. Health-conscious Convenience Foods - Convenience foods that prioritize health by eliminating additives and enhancing nutritional content are becoming increasingly popular among consumers focused on well-being.
8.6
Score
Popularity
Activity
Freshness
