Mcdonald's McBaguette is a Bite of Cultural Goodness
Kevin Young — April 23, 2012 — Lifestyle
Oh la la, McDonald's new hamburger sandwich, McBaguette, is now being served at the giant chain restaurant.
McDonald's takes a dive into native culinary goods by revamping its sandwich to incorporate French cuisine. Served with two burger patties, the McBaguette sandwich is French-ed up and served with baguette, grainy french mustard and cheese.
For six weeks starting April 18, the 1,228 McDonald's restaurants all over France will feature this new sandwich. The French are known to purchase bread on a daily basis and if McDonald's is looking to keep customers happy, it better know how to whip up quality baguettes.
Although most McDonald's items makes some happy and drowsy after downing a meal, the McBaguette looks worthy to try if someone's looking for a mix between old-school French and conventional American cuisine.
McDonald's takes a dive into native culinary goods by revamping its sandwich to incorporate French cuisine. Served with two burger patties, the McBaguette sandwich is French-ed up and served with baguette, grainy french mustard and cheese.
For six weeks starting April 18, the 1,228 McDonald's restaurants all over France will feature this new sandwich. The French are known to purchase bread on a daily basis and if McDonald's is looking to keep customers happy, it better know how to whip up quality baguettes.
Although most McDonald's items makes some happy and drowsy after downing a meal, the McBaguette looks worthy to try if someone's looking for a mix between old-school French and conventional American cuisine.
Trend Themes
1. Culinary Hybridization - The blend of foreign cuisine and local dishes presents an innovative business opportunity for restaurants around the world.
2. Localized Menu Creation - Companies can create location-specific menu items to attract customers and showcase their cultural awareness.
3. Fast Food Revamp - Fast food establishments can update their menus with unique options to keep customers interested.
Industry Implications
1. Fast Food - Fast food restaurants can revamp their menus to include localized items that appeal to the cultural tastes of their customers.
2. International Cuisine - Restaurants specializing in foreign cuisine can attract a wider customer base by offering unique and localized dishes.
3. Hospitality - Hotels can improve their food and beverage offerings by offering guests unique, local cuisine options that showcase their awareness and appreciation of different cultures.
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