The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
Nicole Ballantyne-Choo — October 6, 2013 — Marketing
References: adsoftheworld
While a trip to McDonald’s may not seem like a healthy option to feed your kids, this Happy Meal Bundle Ad shows both parents and kids how choosing the right option at a fast food restaurant has nutritional value.
The advertising agency Leo Burnett hoped to influence parents to see McDonald’s in a different light and not just see it as a place that provides gross food, and a little blurb at the corner of ad explains that all five food groups are included in the pack. To appeal to a younger audience, the agency used toy-like figures to express what’s included in the Happy Meal. The printed advertisement has a sign that says, “How Does a Happy Meal Stack Up?” and the toys used are literally stacked up so people can visually see just how good a Happy Meal is.
The advertising agency Leo Burnett hoped to influence parents to see McDonald’s in a different light and not just see it as a place that provides gross food, and a little blurb at the corner of ad explains that all five food groups are included in the pack. To appeal to a younger audience, the agency used toy-like figures to express what’s included in the Happy Meal. The printed advertisement has a sign that says, “How Does a Happy Meal Stack Up?” and the toys used are literally stacked up so people can visually see just how good a Happy Meal is.
Trend Themes
1. Healthy Fast Food - As more consumers seek out healthier food options, there is an opportunity for fast food restaurants to promote their healthier menu items and attract health-conscious consumers.
2. Advertising for Children - Brands can use creative and engaging advertisements to educate children and parents about the nutritional value of food products, promoting healthier eating habits.
3. Innovative Use of Toys in Advertising - Harnessing the power of toys and play can be an effective way to market products to children, making them more receptive to educational messages about healthy food choices.
Industry Implications
1. Fast Food - Fast food restaurants can innovate and expand their menu options to include healthier choices, improving their reputation and attracting health-conscious consumers.
2. Advertising - Advertising agencies can create more socially responsible and educational campaigns that promote healthy food choices, particularly to young consumers and parents.
3. Toy Manufacturing - Toy manufacturers can partner with food brands to design toys that promote healthy eating habits, making it more appealing and fun for children to choose healthier food options.
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