Whatever you choose to drink when you're thirsty may not be entirely up to you, but instead to some strategic and effective beverage marketing campaigns from the world's biggest drink companies.
Drink brands, you see, are clever. Whether it's a humorous Super Bowl ad for Coke that uses the Simpsons as a smart decoy, or a social campaign that taps into consumer emotion such as Pepsi's Refresh project, beverage marketing campaigns may definitely mean the difference between holding a Coke, Vitamin Water or Budweiser in your hand.
80 Beverage Marketing Campaigns
77
Coca Cola Gets Dirty with New Carmen Electra Ads
76
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
75
Interactive Pepsi Transit Ads
74
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
73
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
72
Recession Refreshments
$1 Fountain Drinks This Summer at McDonald's
71
Scratch & Strip Label
Sexy Beer Banned from Shelves
70
Beer That Undresses
The More 'Skinny Blonde Beer' You Drink, The More It Reveals
69
Action Hero Soda Promotions
Coca-Cola Zero Zero 7
68
Von Dutch Energy Drink
67
Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
66
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
65
$100,000 Jeweled Pepsi Can
Bling Bling Boring
64
Drinking Campaigns
A Night to Remember or Forget ?
63
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
62
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
61
Nerd Energy Drink Increases Memory and Fuels Brain Power
60
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
59
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
58
Coca-Cola M5 Visual Rebranding Project
57
Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
56
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
55
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
54
Social Soda Campaigns (UPDATE)
The Pepsi Super Bowl Ad is Replaced by a Project With Heart
53
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
52
Mile High Club Drink Ads
Effen Vodka Can be Enjoyed Anywhere
51
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
50
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
49
Free Drink Vending Machines
Pay By Watching Commercials
48
Submerged Beer Ads
The Polar Light Campaign is Intoxicating
47
Recycled Billboards
BestBuy 'Greener Together' Ad in Times Square
46
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
45
Harrassvertising
Coke Bots Attack When You Buy Other Brands
44
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
43
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
42
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
41
Atypical Advertising
Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009
40
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
39
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
38
Cross Marketing
Converse Pepsi Cellphone Charms
37
Couture Soda Pop
The New Coca-Cola Light Designed and Shot by Karl
36
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
35
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
34
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
33
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
32
Graph-Based Beer Ads
Goldstar Uses Flow Chart to Outline Your Path to Beervana
31
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
30
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
29
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
28
Rockstar Soda Promos
Kiss & Dr. Pepper Super Bowl XLIV Ad
27
Beer Milk Hybrids
Bilk Is An Odd Drink Blend
26
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
25
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
24
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
23
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
22
Poetic Beer Commercials
Guinness Spoken Word Ad
21
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
20
Sport Specific Energy Drinks
Christiano Ronaldo Promotes the New Soccerade Sports Drink
19
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
18
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
17
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
16
Pepsinnovation
Diet Pepsi Max Wakes up NYC, the Web
15
Cayenne Pepper in a Can
Bionic Boink Energy Drink
14
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
13
Electrifying Energy Drink Ads
Chinese Beverage Compares Straw to An Electrical Plug
12
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
11
Uncanny Coffee Promos
Ad Shows Coca-Cola's Georgia Max Canned Coffee Delivers Power
10
Credit Crunch Water Promos
Coca-Cola Enlists Chilli to Market Dasani Brand
9
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
8
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
7
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
6
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
5
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
4
Gravity-Defying Beer Ads
Mahou Premium Light Beer Pushes the Laws of Physics
3
Pillow-Headed Ads
The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers
2
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
1
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Limited Holiday Soda Flavors
Dr. Pepper Group Released Shirley Temple 7UP for 2024 Holidays
Ready-to-Drink Rum Canned Cocktails
Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Gen Z-Focused Beverage Launches
Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Private Label Sports Drinks
Great Value Sport is Launching in a Variety of Flavors and Sizes
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Athlete-Approved Sports Drinks
Cizzle Brands Debuts CWENCH Hydration in Partnership with Athletes
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Diabetic-Friendly Hydration Mixes
Med-Bev's Variety Pack Offers Flavored Hydration Beverages
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Bottled Mexican Soda Refreshments
Barrilitos is Being Relaunched by The Coca-Cola Company
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Latin American Hydration Debuts
PepsiCo is Launching the Gatorlit Hydration Line
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
T-Pop Energy Marketing Campaigns
T-Pop Group Pretzelle Promotes the New 'Ready' Energy Beverage
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Cricket Hydration Partnerships
Bisleri Partners with Five IPL Teams as Their Hydration Partner
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic