New Zealand Beer Festival Utilizes Valentine's Day
Luisa Amanda Gomes — March 9, 2010 — Marketing
References: bestadsontv & adsoftheworld
The New Zealand Beer Festival capitalized on the lovey-dovey theme of Valentine’s Day and applied it to beer. As the Beer Festival was dated right before the romantic holiday, their ads depicted a strong love. Some may even claim the strongest love -- the love between mankind and beer.
The combination of love-dazed looks and romantic backgrounds in their posters only cements how hilarious and creative beer ads are and always will be. I look forward to the next imaginative beer ad out there.
The combination of love-dazed looks and romantic backgrounds in their posters only cements how hilarious and creative beer ads are and always will be. I look forward to the next imaginative beer ad out there.
Trend Themes
1. Beer Festival Promotions - Opportunity for breweries and beer festivals to create unique and engaging promotions that align with holidays or special events.
2. Creative Advertising Campaigns - Opportunity for brands to think outside the box and create humorous and captivating ads that stand out from the competition.
3. Cross-industry Collaborations - Opportunity for breweries and event organizers to collaborate with other industries, such as Valentine's Day-themed events, to attract a wider audience.
Industry Implications
1. Breweries - Disruptive innovation opportunity for breweries to use creative advertising and event collaborations to increase brand awareness and drive sales.
2. Advertising and Marketing - Disruptive innovation opportunity for advertising agencies and marketers to develop unique and witty campaigns that resonate with consumers.
3. Event Planning and Management - Disruptive innovation opportunity for event planners and organizers to create fresh and unexpected collaborations between industries, providing memorable experiences for attendees.
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