References: nerdenergy & gizmodo
The good folks over at Nerd Energy have found their niche market when it comes to sports and energy drinks. The brains behind the drink are Vinicio Montes, Marlon Lozada, and Anthony Dow Jr. and their product is the very aptly-named "Nerd Energy Drink". They must have walked many miles and fired many marketing firms before coming up with that name! The Nerd Energy Drink claims to increase brain focus and increase memory retention. They have also claimed that a medical student has developed the formula so it is safe and they claim proven to work. They are marketing this drink directly to college students to help increase their brain power. Drink up, nerds everywhere!
Trend Themes
1. Cognitive-enhancing Drinks - Opportunity for creating beverages that enhance brain focus and memory retention.
2. Targeted Niche Marketing - Potential for marketing products directly to specific consumer groups, such as college students.
3. Medical Student Innovation - Opportunity for medical students to develop innovative products like Nerd Energy Drink.
Industry Implications
1. Beverage Industry - Opportunity for the beverage industry to expand its product offerings to include cognitive-enhancing drinks.
2. Marketing Industry - Potential for marketing firms to develop targeted strategies for niche markets like college students.
3. Healthcare Industry - Opportunity for the healthcare industry to explore the development of brain-boosting products for consumers.
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