Coca-Cola Zero Zero 7
Ayman — September 5, 2008 — Pop Culture
References: foodbev
James Bond is changing his drink of choice from the famous vodka martini (shaken, not stirred) to Coca-Cola Zero. But don’t worry, the tech-savvy spy is not a recovering alcoholic now. Coca-Cola UK has struck a genius promotion deal with Sony Entertainment that links Coca-Cola Zero with ‘Quantum of Solace’, the much anticipated Bond movie.
I say genius because Coca-Cola zero will be launching a special limited edition package of coca-cola zero under the name ‘Coca-Cola Zero Zero 7’ as a cool reference to Bond’s 007 codename.
“The new, edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men,” said Bobby Brittain, Brand Director of Coca-Cola Great Britain.
I say genius because Coca-Cola zero will be launching a special limited edition package of coca-cola zero under the name ‘Coca-Cola Zero Zero 7’ as a cool reference to Bond’s 007 codename.
“The new, edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men,” said Bobby Brittain, Brand Director of Coca-Cola Great Britain.
Trend Themes
1. Beverage Brand Promotions - The successful partnership between Coca-Cola and Sony Entertainment to promote Coca-Cola Zero as the drink of choice for James Bond provides an opportunity for other beverage brands to partner with high-profile film franchises to increase brand exposure and engage with target audiences.
2. Limited Edition Packaging - The launch of a limited edition packaging for Coca-Cola Zero, designed specifically for the promotion of the James Bond movie, showcases an opportunity for brands to leverage pop culture icons and create unique packaging to increase consumer interest and sales.
3. Brand Persona Association - The alignment of the edgier, more action-oriented James Bond character with the Coca-Cola Zero brand persona highlights an opportunity for companies to associate their brand with aspirational personalities and deepen engagement with target audiences.
Industry Implications
1. Beverage Industry - The promotion of Coca-Cola Zero in partnership with the James Bond movie franchise provides an opportunity for other beverage companies to partner with high-profile films and increase brand visibility.
2. Packaging Industry - The success of the limited edition packaging for Coca-Cola Zero designed for the James Bond promotion suggests opportunities for packaging companies to partner with brands to create unique, themed packaging that captures consumer attention and increases sales.
3. Entertainment Industry - The partnership between Coca-Cola and the James Bond movie franchise highlights the opportunities for entertainment companies to partner with brands to create mutually beneficial promotional campaigns that increase consumer engagement.
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