Bilk Is An Odd Drink Blend
References: mdn.mainichi-msn.co.jp
A brewery in Hokkaido, Japan recently released a low-malt beer using milk. The idea came from the son of a liquor store who is in the dairy farm industry. After having a problem of discarding milk, he proposed the local brewery to produce the milk beer. As one-third of beer is milk, it is the good way to help local farmers.
The beer called “Bilk” came from beer+milk. The taste of beer is like a taste of fruits and it goes well with sweets. Because of its fruity flavor, Bilk hopes to be popular among women.
The beer called “Bilk” came from beer+milk. The taste of beer is like a taste of fruits and it goes well with sweets. Because of its fruity flavor, Bilk hopes to be popular among women.
Trend Themes
1. Hybrid Beverages - Exploring and experimenting with unconventional blends for new beverage products presents opportunities for disruptive innovation in the beverage industry.
2. Sustainable Agriculture - Finding innovative ways to use excess milk production in the dairy industry such as the Bilk beer can create opportunities for sustainable practices in agriculture.
3. Targeting Niche Markets - Crafting unique tasting beer with fruit flavor to appeal to women showcases an opportunity to tap into niche markets and cater to specific demographics.
Industry Implications
1. Brewery - Breweries can experiment with unconventional blends of ingredients to create new products and cater to niche markets in the beverage industry.
2. Dairy Farming - Dairy farms can explore innovative uses for excess milk production resulting in sustainable practices and new business opportunities such as the Bilk beer.
3. Food and Beverage - The food and beverage industry can benefit from exploring unconventional blends of ingredients to create unique products that will cater to niche markets and provide opportunities for disruptive innovation.
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