Ad Shows Coca-Cola's Georgia Max Canned Coffee Delivers Power
Katie Cordrey — March 24, 2009 — Marketing
References: japanmarketingnews
Japan Coca-Cola's Georgia Max Canned Coffee is a power beverage, a fact reflected in their advertising campaign.
The can-head power executive bounding across print media to his destination as an onlooker in the human racecar events ads and game shows Georgia Max Coffee promotions are targeted to a young, hip, energetic audience.
Despite my inability to understand the spoken language, the message is loud, clear, funny and compelling.
Implications - The current Max advertisements are placed all over Tokyo's Shibuya Station where hundreds of people walk past it every day. When translated to English, the poster reads "totally super sweet coffee [that] gives you energy to the MAX."
The can-head power executive bounding across print media to his destination as an onlooker in the human racecar events ads and game shows Georgia Max Coffee promotions are targeted to a young, hip, energetic audience.
Despite my inability to understand the spoken language, the message is loud, clear, funny and compelling.
Implications - The current Max advertisements are placed all over Tokyo's Shibuya Station where hundreds of people walk past it every day. When translated to English, the poster reads "totally super sweet coffee [that] gives you energy to the MAX."
Trend Themes
1. Power Beverages - The trend of marketing canned coffee products as energy-boosting power beverages can be leveraged by companies to reach young and energetic audiences.
2. Localized Advertising - Localized advertising campaigns with cultural references and language can help companies to effectively target their audience in a particular region or city.
3. Humorous Ads - Humorous and entertaining advertisements can help companies to leave a lasting impression on their audience and make their product memorable.
Industry Implications
1. Beverage Industry - The beverage industry can explore the opportunity to market their canned coffee products as energy-boosting power beverages to attract young and active consumers.
2. Advertising Industry - The advertising industry can capitalize on localized advertising campaigns with cultural references and language to effectively target audiences in a particular region or city.
3. Entertainment Industry - The entertainment industry can collaborate with companies to produce humorous and entertaining advertisements that leave a lasting impression on their audience and help to make their product memorable.
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