3 Fun Beijing Ads
References: icoke.cn & trendhunter
Coca-Cola is amping up its marketing efforts with three TV commercials celebrating the much anticipated Beijing Olympics in China next month.
The above featured commercial celebrates the opening of the "Birds Nest" Olympic Stadium by showing delightful animated birds pick up soda straws (while stealing a sip or two of Coca Cola drinks) to build their own miniature version of the Olympic Stadium and watch the opening ceremonies.
The Shuang City commercial below shows Beijing being transformed into an eye-catching Olympic playground. While the third spot features animated Yao Ming and LeBron James squaring off on a basketball court, then coming together over a friendly Coca-Cola.
The above featured commercial celebrates the opening of the "Birds Nest" Olympic Stadium by showing delightful animated birds pick up soda straws (while stealing a sip or two of Coca Cola drinks) to build their own miniature version of the Olympic Stadium and watch the opening ceremonies.
The Shuang City commercial below shows Beijing being transformed into an eye-catching Olympic playground. While the third spot features animated Yao Ming and LeBron James squaring off on a basketball court, then coming together over a friendly Coca-Cola.
Trend Themes
1. Animated Commercials for Major Events - Innovative commercials that incorporate animation and sports into major events like the Olympics can increase brand recognition and engagement among audiences.
2. Celebrity Endorsements in Advertising - Collaborating with popular sports personalities like Yao Ming and LeBron James in advertisements can improve brand recognition and increase consumer loyalty.
3. Advertising Through Transformation - Transforming a city like Beijing during a major event like the Olympics for advertising purposes is a unique and potentially lucrative marketing strategy for companies.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from innovative advertising techniques like those used by Coca-Cola to increase brand awareness and customer loyalty.
2. Sports Industry - Collaborating with athletes and incorporating sports into advertising campaigns can help companies in the sports industry increase brand recognition and consumer engagement.
3. Marketing and Advertising Industry - Creative advertising strategies like transforming a city during a major event can help companies in the marketing and advertising industry stand out and attract more clients.
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