The August 2017 social media trends show that those online networks are more than just digital platforms. Social media transcends the internet, with thousands of real-world products that have emerged specifically to appease people's online followings.
As one might expect from such visual media, the cosmetics industry has embraced the social in both marketing and the products themselves. Karrueche's Fem Rosa Colourpop makeup collection is meant to make YouTubers and Snapchatters look better in videos, and the Woosh Eye Stamper is a quick and easy way to apply eyeliner, letting wearers focus on content rather than appearance.
Of course, the digital sphere itself is still a hotbed of activity. Recently, Apple introduced a new set of emojis with a bent towards inclusion, and Snapchat's new multi-snap feature lets user record multiple videos in succession.
Top 55 Social Media Trends in August
54
Celebrity Swimwear Collections
This 'Kendall + Kylie' Swimwear Line Features an 80s Aesthetic
53
360-Degree Selfie Devices
The Wefie Camera is Like a Technology-Infused Selfie Stick
52
Gargantuan Streetwear Collections
Anti Social Social Club Has Unveiled its Largest Drop Ever
51
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
50
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
49
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
48
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
47
Miniature Ice Cream Trucks
Wall's "Snack-Sized" Ice Cream Van Celebrates Its 'Snackable' Range
46
Celebrity Techie T-Shirts
The Zuckerberg Shirt Lets You Dress Just Like Facebook's Founder
45
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
44
Simplified Eye Shadow Applicators
The Woosh Eye Stamper Makes Eye Shadow Application Effortless
43
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
42
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
41
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
40
Millennial-Targeted Airlines
'Joon' Airline is a Travel Experience for a Younger Demographic
39
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
38
Seamless Social Media Storytelling
Snapchat's Multi-Snap Feature Lets Users Record Multiple Videos
37
Social Media Age Testers
TwiAge Automatically Finds One's Twitter Account's Age
36
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
35
Dancing Emoji Websites
Charlie Clark's 'Emoji Party' Generates Customizable Emoji Raves
34
Location-Based Coffee Campaigns
NESCAFE Encouraged Social Coffee Using Snapchat's Snap Maps
33
Social Media-Inspired Mobile Games
Snapchat's 'Dancing Hotdog' Filter Has Become a Video Game
32
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
31
Chromatic Burger Buns
Aryzta Food Solutions is Helping Restaurants Win on Social Media
30
Video Vixen Cosmetic Collections
Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired
29
Decadent Oversized Doughnuts
The Chocolate Covered Donutella Versace Can Feed Up to Four People
28
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
27
Friend-Sourced Travel Itineraries
'dipp' Smart Travel Guide Uses Friends' Photos to Plan Your Trip
26
Detoxifying Fish Recipes
You Can Eat Activated Charcoal Fish and Chips in Melbourne
25
Beverage-Connected Playlists
The 'Robinsons Refresh’d Spotify Hub' Revitalizes Playlists
24
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
23
Online GIF-Making Tools
'Giphy' Now Offers an App-Free GIF Generator
22
Eatery Photography Events
CHOP5 Salad Kitchen Launched a Photo-Taking Event for Influencers
21
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
20
Urban Emoji Celebrations
The Empire State Building Will Glow Yellow for World Emoji Day
19
Social Media Palette Generators
'MyInstaPalette' Helps Users Find Their Most-Used Instagram Colors
18
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
17
DIY Cooling Campaigns
7UP's 'Heat Hacks' Share Simple DIY Projects to Keep Drinks Cool
16
Reactionary Social Networks
React.ly is a Platform for Sharing Reaction Videos
15
Personalized Search Engine Feeds
Google Announced Personalized Updates to its Homepage
14
Path-Sharing Social Networking Services
'Pathstory' Lets Users Share Their Path and Photos via GPS
13
Locational Friend-Finding Apps
'Spots' is a Location-Based Social Network for Finding New Friends
12
Multi-Device Grammar Apps
'Ginger Page Premium' Enhances Digital Correspondence
11
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
10
Exclusive Social Dating Apps
Blue by Loveflutter is a Dating App Just for Verified Twitter Members
9
eCommerce Messaging Apps
Amazon Anytime Offers Voice and Video Calling, Plus Filters and More
8
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
7
Collaborative Live Stream Apps
'Hivecast' Lets You Produce a Live Stream with Friends or Teams
6
Local Neighborhood Social Networks
'MeshUp' Lets Users Connect with Others Who Live Nearby
5
Pinboard Furniture Matchmakers
The West Elm Pinterest Style Finder Uses AI to Make Decor Matches
4
Comical TV Chatbots
'GoTBot' Chats with Fans to Catch Them Up on the Game of Thrones Plot
3
Custom Event-Finding Apps
The 'riite' App Helps You Discover Events Near You to Explore
2
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
1
Music-Sharing Plugins
The Overcast Plugin Lets Users Share Their Current SoundCloud Songs
Related Ideas
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Content Creation Smartphone Accessories
ShiftCam 'SnapSeries' Mobile Creator Gear is Intuitive
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Redesigned Messaging App Platforms
The New WhatsApp Update Features More Neutral Tones
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Best-Friend Social Media Features
NoteIt Allows Users to Pick 5 'BFFs' for Special Features
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Liquid Blush Expansions
Huda Beauty's Releases the New 'Blush Filter Liquid Blush'
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Enhanced Video Chat Platforms
WhatsApp is Elevating its Video-Call Functions with Screen-Shares
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Community-Created Nail Art Pens
KIKI World's Pearl Pretty Nail Graffiti Was Voted in by Consumers
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Retro-Inspired Animated Stickers
Apple Rolls Out New Stickers Ahead of this Year's WWDC
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Emotion-Driven Messaging Platforms
Emochat Offers a Range of Ways for Users to Express Themselves
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Intimate Social Media Websites
Bubbl Widget Builds a Small Online Community of Close Friends
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update