Japan's Coffee Cones are the Latest Caffeine Craze
Ellen Smith — July 17, 2017 — Lifestyle
References: hellogiggles & mashable
Japan's Coffee Cones serve as another creative vessel for caffeine consumption that's not only delicious, but aesthetically pleasing.
The popularity of the Unicorn Frappuccino has created a market for colorful novelty drinks that are just as Instagrammable. Japan's Coffee Cones do exactly that with a caffeinated brew that's poured into decorated ice cream cones.The latest caffeine craze lets guests swap the traditional cup for a delicious ice cream cone, bringing about a new sippable dessert with a disposable cup. Just like a real ice cream cone, these treats come in a variety of flavors.
Although this method of caffeine consumption is available is varying restaurants, Japan's Coffee Cone is the first to dedicate its entire establishment to the dessert drink.
The popularity of the Unicorn Frappuccino has created a market for colorful novelty drinks that are just as Instagrammable. Japan's Coffee Cones do exactly that with a caffeinated brew that's poured into decorated ice cream cones.The latest caffeine craze lets guests swap the traditional cup for a delicious ice cream cone, bringing about a new sippable dessert with a disposable cup. Just like a real ice cream cone, these treats come in a variety of flavors.
Although this method of caffeine consumption is available is varying restaurants, Japan's Coffee Cone is the first to dedicate its entire establishment to the dessert drink.
Trend Themes
1. Novelty Beverage Vessels - The popularity of Instagrammable drinks creates a market for providers to create and market novelty beverage vessels.
2. Sippable Desserts - Offering unique, sippable desserts as an alternative to traditional drinks presents an opportunity for differentiation in the food and beverage industry.
3. Hybrid Food and Drink Concepts - Combining two or more popular food or drink items can create a new, innovative concept that appeals to a variety of customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of novelty beverage vessels by offering unique, Instagrammable drinks in innovative containers.
2. Hospitality - The hospitality industry has an opportunity to differentiate itself by offering sippable desserts as an alternative to traditional drinks.
3. Retail - The retail industry can create hybrid concepts that combine popular food or drink items to create new and innovative shopping experiences.
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