'Joon' Airline is a Travel Experience for a Younger Demographic
Ellen Smith — July 21, 2017 — Lifestyle
References: corporate.airfrance & brandchannel
'Joon Airline' is Air France's latest attempt to target the Millennial market.
Launching this fall, Joon is an air travel experience for the "young and connected." The company offers medium-haul, low-cost flights out of Paris with original products and services that reflect Air France's branding. The cabin crew will be dressed in a chic electric blue uniform complete with white stripes to symbolize the "dynamic attitude" of the airline.
This experience-based airline is appealing to the market with a bold 1960s-inspired design that's infused with connectivity and digitization. 'Joon' phonetically echoes 'jeune,' the french word for young, creating a lifestyle brand with opportunities that extend past the traditional "fare and flight" experience.
'Joon' is a cheaper flight alternative for millennials who seek experience-based travel opportunities while meeting the demographic's requirements for authenticity and connectivity.
Launching this fall, Joon is an air travel experience for the "young and connected." The company offers medium-haul, low-cost flights out of Paris with original products and services that reflect Air France's branding. The cabin crew will be dressed in a chic electric blue uniform complete with white stripes to symbolize the "dynamic attitude" of the airline.
This experience-based airline is appealing to the market with a bold 1960s-inspired design that's infused with connectivity and digitization. 'Joon' phonetically echoes 'jeune,' the french word for young, creating a lifestyle brand with opportunities that extend past the traditional "fare and flight" experience.
'Joon' is a cheaper flight alternative for millennials who seek experience-based travel opportunities while meeting the demographic's requirements for authenticity and connectivity.
Trend Themes
1. Millennial-targeted Airlines - Airline companies are targeting the younger generation through experience-based travel with unique services and products and bold designs.
2. Low-cost Flights for Millennials - Companies are now offering low-cost flights for millennials that prioritize experience over affordability.
3. Lifestyle Airline Brands - The launch of 'Joon' has brought up the trend of the growth of lifestyle airline brands that offer more than just air travel services.
Industry Implications
1. Airlines - Airlines are tapping into the millennial market by offering unique travel experiences and affordable flights.
2. Travel and Tourism - Travel and tourism is putting a greater emphasis on the experience aspect of travel in order to meet the demands of the younger generation.
3. Fashion and Design - Fashion and design are playing a key role in the launch of millennial-targeted airlines like 'Joon' by creating bold and modern designs to appeal to a younger demographic.
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