Google Launches an AR-Based Try-On Tool for Hair and Foundation
References: google & socialmediatoday
Google unveils a new foundation and hair color try-on tool for consumers to experiment with before their next makeup or hair appointment. Users will now have access to AR hair color try-on experiences, allowing them to experiment with different hair tones in real time. Additionally, Google is introducing a foundation try-on feature that enables users to visualize themselves with different types of makeup. These AR enhancements aim to provide consumers with a more immersive and informative shopping experience in the beauty and cosmetics sector.
“Now, if you’re shopping for at-home hair color, you can see what different shades from the L’Oreal suite of brands might look like on you or a model who resonates with you. Other brands, like Splat and Revlon, will be available to try on soon," said the company in a statement.
Google also has plans to add AR lip and eye makeup tools in the near future.
Image Credit: Google
“Now, if you’re shopping for at-home hair color, you can see what different shades from the L’Oreal suite of brands might look like on you or a model who resonates with you. Other brands, like Splat and Revlon, will be available to try on soon," said the company in a statement.
Google also has plans to add AR lip and eye makeup tools in the near future.
Image Credit: Google
Trend Themes
1. Ar-based Try-on Tools - The use of AR-based try-on tools is a growing trend in the beauty and cosmetics sector, allowing consumers to experiment with different hair colors and foundation types.
2. Real-time Hair Color Try-on - Real-time hair color try-on experiences powered by AR technology are revolutionizing the beauty and cosmetics industry, providing consumers with the ability to visualize themselves with different hair tones.
3. Immersive Makeup Try-on Experiences - The introduction of foundation try-on features using AR technology is creating immersive shopping experiences in the beauty and cosmetics industry, empowering consumers to virtually try out different types of makeup.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage AR-based try-on tools to provide consumers with more immersive and informative shopping experiences, enabling them to experiment with different products before making a purchase.
2. Hair Color Products - Hair color product brands have the opportunity to incorporate AR technology into their marketing strategies, allowing consumers to try on different hair shades in real-time and increasing engagement with their products.
3. Foundation Makeup Brands - Foundation makeup brands can leverage AR try-on features to enhance their product offerings, offering consumers the ability to visualize themselves wearing different types of foundation and helping them make more informed purchasing decisions.
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