This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
Rebecca Byers — July 17, 2017 — Marketing
References: eventmagazine
The Better Call Saul pop-up is an art installation that was recently erected in Saul, a small town of England located in Gloucestershire, a county in the South West of the country. The dynamic publicity stunt was showcased in the quaint English village despite it's small population size of under 1,000, banking on the installation going viral on social media in order to spread the word about the drama series, a spin-off of AMC's Breaking Bad, debuting on British television.
The Better Call Saul installation saw the recreation of the titular character's office inside a phone booth and spilling out onto a local bus stop. The installation tells the back story of how the show's main character becomes the infamous attorney, with chairs depicting a waiting room and a sign detailing how passersby can receive "legal advice."
The Better Call Saul installation saw the recreation of the titular character's office inside a phone booth and spilling out onto a local bus stop. The installation tells the back story of how the show's main character becomes the infamous attorney, with chairs depicting a waiting room and a sign detailing how passersby can receive "legal advice."
Trend Themes
1. Pop-up Installations - There is a growing trend of using pop-up installations as dynamic publicity stunts to generate buzz and engagement on social media.
2. Location-based Marketing - Brands are leveraging unique and unconventional locations to create immersive experiences and capture the attention of their target audience.
3. TV Series Spin-offs - The success of spin-offs like Better Call Saul inspires other TV series to explore new narratives and expand their universes, creating additional revenue streams.
Industry Implications
1. Art and Entertainment - Art and entertainment industries can utilize pop-up installations and location-based marketing strategies to create unique and engaging experiences for their audiences.
2. Advertising and Marketing - Advertising and marketing agencies can offer innovative and unconventional campaigns to their clients, utilizing pop-up installations and location-based marketing techniques.
3. Television and Broadcasting - Television and broadcasting industries can explore the potential of spin-off series to extend popular TV universes, attracting new viewers and generating additional revenue.
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