The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Michael Hemsworth — July 31, 2024 — Fashion
References: itcosmetics & beautypackaging
The IT Cosmetics 'Keep IT Real' campaign has been launched by the brand on social media with the help of reality TV stars and some comedian dupes to take a cheeky approach to its products. The campaign includes a three-edisode social series with Kyle Richards, Phaedra Parks and Tamra Judge with their comedic doppelgängers Amy Phillips, Chris Burns and Victor Ramos. The series sees the reality stars reacting to the impersonations followed by makeup education from triple board-certified dermatologist Dr. Mamina Turegano and celebrity makeup artist Caroline Blanchardwill.
The IT Cosmetics 'Keep IT Real' campaign centers on the IT CC+ Cream with its seven-in-one multitasking formula to showcase how it's capable of providing full coverage along with SPF 50+ and also acting as an anti-aging hydrating serum.
The IT Cosmetics 'Keep IT Real' campaign centers on the IT CC+ Cream with its seven-in-one multitasking formula to showcase how it's capable of providing full coverage along with SPF 50+ and also acting as an anti-aging hydrating serum.
Trend Themes
1. Comedy-infused Marketing - Brands are integrating humor and celebrity impersonations into their marketing strategies to create more engaging and memorable campaigns.
2. Social Media Campaign Series - Companies are leveraging episodic content on social media platforms to maintain consumer interest and deliver educational content effectively.
3. Multifunctional Beauty Products - Innovative beauty products combining multiple benefits, such as coverage, SPF, and anti-aging properties, are gaining popularity for their convenience and effectiveness.
Industry Implications
1. Cosmetics - The cosmetics industry is increasingly focusing on multifunctional products that offer a combination of skincare and makeup benefits.
2. Social Media Marketing - The social media marketing industry is witnessing a rise in campaigns that feature episodic and humorous content to better connect with audiences.
3. Entertainment - The entertainment industry is seeing new collaborations between reality TV stars and brands to create engaging and humorous marketing content.
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